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THE COMPLETE GUIDE TO AFFILIATE MARKETING ON THE W E B How TO USE AND PROFIT FROM AFFILIATE MARKETING PROGRAMS
BY BRUCE C. BROWN
Table of Contents
Chapter 1: Introduction
12
Affiliate Marketing Options
18
Who Is This Book For?
19
HowThis Book Is Organized
20
Affiliate 101: The Basics You Need to Know About Affiliate Marketing
20
Market Research
21
How Do I Get Started?
21
Becoming an Affiliate of Others
21
Hosting and Implementing an Affiliate Program
22
Optimizing Your Web Site and Affiliate Program
22
Affiliate Program Software & Networks
22
Marketing and Promoting Your Web Site, I, and Affiliate Program
23
Other Revenue-Generating Techniques to Use With Affiliate Programs
23
Chapter 2: Affiliate 101 -The Basics You Need to Know
27
Our Affiliate Marketing Case Study
28
History of Affiliate Marketing
32
Crash Course in Affiliate Marketing
32
Affiliate Marketing Networks
33
Affiliate Marketing Principles
34
Picking the Right Product
41
Effective Product Web Copy or Sales Material
41
The Sales Letter Style of Web Copy
41
Advantages of the Sales Letter Web Copy Approach:
42
Midwest Book Review
46
Affiliate Links and How to Deal With Them
46
Promoting Your Affiliate Program
48
Affiliate Program Payment Methods
49
The Challenges of Managing Affiliate Marketing
50
Tiered Affiliate Marketing
52
Cross-Selling and Up-Selling
52
How to Attract Affiliates
53
Hiring an Affiliate Manager
53
Promoting Your Affiliate Program on Your Own
54
How to Make Your Affiliates More Effective
56
Growing Your Affiliate Numbers
56
Cookies and Affiliates
57
Multi-Tier Marketing and Commissions
59
Chapter 3: Market Research
61
Performing a Market Analysis and Market Research
62
Establishing Marketing Strategies
66
Chapter 4: How Do I Get Started?
69
Affiliate Networks
69
Affiliate Networks
72
Become an Affiliate of Others
73
Establishing Your Own Affiliate Program
7A
Joined a Great Affiliate Program — But No Commissions?
79
Soggy Cookies
79
Multiple Payment Methods
81
Monitor Your Affiliate Arrangements
84
Chapter 5: Becoming an Affiliate of Others
87
Signing Up as an Affiliate
90
Logging Into Your Affiliate Account
96
Integrating Affiliate Links Into Your Web Site
103
Monitoring Affiliate Performance and Tracking Sales
106
Chapter 6: Hosting and Implementing an Affiliate Program
111
How to Get Started With an Affiliate Program
Ill
Affiliate Network Service Agreement
112
Managing Your Affiliate Program
119
Data Feeds
124
Customer Returns
125
Communicate With Your Merchants
128
Dealing With Merchants
129
Demonstrate Your Web Marketing Prowess
130
Be Professional in Your Communications
130
Chapter 7: Optimizing Your Web Site. Blog & Affiliate Program 133
Organic Search Engine Optimization (SEO)
134
Organically Optimizing Your Web Site and Blog
134
Google Webmaster Guidelines
135
Google Webmaster Central
135
Site Status Wizard
136
Google Webmaster Tools
137
Adding Your Web Site or Blog to Google
140
Other Google Search Engine Optimization Resources
140
Search Engine Optimization Techniques
141
Successful Search Engine Optimization
142
MetaTag Definition and Implementation
143
The Title Tag
146
The Description Tag
146
The Keywords Tag
148
The Robots Tag
149
Other Meta Tags
149
ALTTags
150
How to Use the Correct Keywords
152
Optimization of Web Page Content
153
Optimize Your Web Site
154
Web Site Optimization Tips, Hints, and Secrets
155
Web Design & Optimization Suggestions
159
How Do Search Engines Work?
163
Using a Search Engine Optimization Company
164
Search Engine Registration
167
Search Engine Optimization Checklist
170
Free Web Site Search Engine Submission Sites
171
Things NOT to Do on a Web Site or Blog
174
Chapter 8: Affiliate Program Software
175
Types of Affiliate Marketing Software
176
Key features include:
182
Chapter 9: Marketing Your Web Site and Affiliate Program
191
Affiliate Directories
191
Promoting Your Affiliate Program
192
Affiliate Content Pages
197
Marketing Your Program
198
Affiliate Program Directories and Forums
198
Affiliate Networks
199
Personal Approaches
200
Buying Lists
201
Screening Affiliates
201
Combating Affiliate Fraud
203
Communicating With Your Affiliates
204
Going the Extra Mile
204
About the Author:
208
Chapter 10: Other Revenue-Generating Techniques to Use With Affiliate Marketing
209
Google AdSense
209
Google AdSense Program Policies
212
Setting Up Google AdSense on Your Web Site
212
How to Set Up Your Google Referrals
216
Hints and Tips for Maximizing Google AdSense on Your Web Site
217
Introduction to Pay-Per-Click Advertising
219
Pay-Per-Click Advertising Walkthrough
221
Google AdWords Pay-Per-Click Benefits
222
Cost of Google AdWords Pay-Per-Click Advertising
223
Tips, Tricks, and Secrets for Google AdWords Pay-Per-Click Advertising
224
Chapter 11: Affiliate Mistakes
235
Spam and Phishing
241
Chapter 12: Ideas to Grow & Stimulate Your Affiliate Program 250 Promoting Your Business in the Media
250
Gaining the Trust of Customers and Clients
252
Increasing Your Public Profile
252
Ideas to Improve Your Web Site and Affiliate Program
253
Chapter 13: Summary
255
Apopendix I: Affiliate Marketing Case Studies
257
Appendix II: Interviews with Affiliate Marketing Experts
271
Appendix III: Expert Affiliate Advice. Tips and Hints
333
Appendix IV: Glossary
349
Appendix V: Recommended Reference Library
355
How to Use the Internet to Advertise, Promote and Market Your Business or Web site— With Little or No Money
339
The Complete Guide to Google Advertising— Including Tips, Tricks, & Strategies to Create a Winning Advertising Plan
340
Online Marketing Success Stories: Insider Secrets from the Experts Who Are Making Millions on the Internet Today
341
The Ultimate Guide to Search Engine Marketing: Pay-Per-Click Advertising Secrets Revealed The Complete Guide to E-mail Marketing: How to Create Successful, Spam-Free Campaigns to Reach Your Target Audience and Increase Sales How to Open and Operate a Financially Successful Web-Based Business (With Companion CD-ROM)
346
The Secret Power of Blogging: How to Promote and Market Your Business, Organization, or Cause with Free Blogs
349
Word Of Mouth Advertising Online & Off: How to Spark Buzz, Excitement, and Free Publicity for Your Business or Organization-With Little or No Money
351
How to Open & Operate a Financially Successful Web site Design Business: With Companion CD-ROM
353
The Complete Guide to Writing Web-Based Advertising Copy to Get the Sale: What You Need to Know Explained Simply
354
342
344
Internet Marketing Revealed: The Complete Guide to Becoming an Internet Marketing Expert 355 Author Biography
