Heritage and Tradition The World of Porsche Design The Porsche Design TwinBag

February 16, 2018 | Author: Leonard Bridges | Category: N/A
Share Embed Donate


Short Description

1 12 2 Heritage and Tradition The World of Porsche Design The Porsche Design TwinBag3 Heritage And Tradition 34 45 5 Tec...

Description

1

2

ƒ Heritage and Tradition ƒ The World of Porsche Design ƒ The Porsche Design TwinBag

3

Heritage And Tradition

4

5

Technically inspired product design since 1972.

Porsche Design Studio

Porsche Design Store Berlin

1972

2003

ƒ Foundation of the Porsche Design Studio ƒ Relocation from Stuttgart to Zell am See

Foundation of the Porsche Design Group

2013 Successful product range with a worldwide distribution

6

Design as core competence and legacy.

Porsche Design Studio Underlining its design competence, Porsche Design has its own Porsche Design Studio since the beginning in 1972. Since than, it impacts the world of design - for Porsche Design as well as external design customers.

7

brand strategy

8

Engineered Luxury - The Porsche Design Approach.

Ä%UDQG&RUH

design

ƒ Authenticity in product design. ƒ Design is a vital part of the brand. ƒ Design is our USP.

Ä%UDQG3RVLWLRQLQJ

engineered luxury

ƒ Luxury, not in the context of excessive pricing, little substance or lack of value. ƒ Instead, Engineered Luxury in the context of high quality, technically inspired with longevity, honesty and individuality.

9

The exceptional to enjoy the important things in life.

Brand Positioning

Engineered Luxury

Brand Message

Iconic Style

10

The Milestones of Porsche Design.

11

1972. The Chrono 1. 7KHZRUOGµVILUVWDOOEODFNZULVWZDWFK Revolution in the watch industry. As a celebrity watch sold more than 50,000 times.

12

The Milestones of Porsche Design.

13

1978. The Exclusive Sunglasses. 7KHZRUOGµVILUVWDYLDWRU6KDGHVZLWKLQWHU-changeable lenses. Sold more than 7 million times and very popular among celebrities.

14

The Milestones of Porsche Design.

15

Porsche Design Global

16

2004: 7 Porsche Design Stores worldwide

Own PoS presence Franchise PoS presence

17

2012: 122 Porsche Design Stores worldwide

Actual PoS presence 2012 Planned PoS presence 2013

18

Porsche Design Store Munich

19

Porsche Design Store Beverly Hills

20

Porsche Design Store New York Soho

21

Porsche Design Store San Francisco

22

Porsche Design Store Hong Kong

23

Porsche Design Store Singapore

24

The World of Porsche Design

25

Iconic Style

26

Trend-Setting.

27

Sportive.

28

Valuable.

29

Remarkable.

30

Fashionable.

31

Individuality.

32

Variety.

33

Iconic.

34

Performance.

35

Refreshing.

36

Design.

37

Innovation

38

Smartphone des Jahres 2012

Unique.

39

Innovativste Marke des Jahres 2012

Product Design Award 2008

2008

Best Innovations of 2008

Engineered.

40

Awarded.

41

Craftsmanship.

42

Confidence.

43

Our customer

44

Beyonce Knowles No single case in Hollywood: Leonardo Di Caprio, Jay Z, Kim Kardashian, Kanye West, Martha Stewart and Piers Morgan.

45

José Mourinho Viewing figures: binary million range. The champion creator wears our champion shoes.

46

Robert Downey Jr. 7KHPRYLHÄ7KH$YHQJHUV has hit numerous records: Most successful cinema release ever. Main character: Robert Downey Jr. wearing the Bounce:S².

47

Jean Paul Gaultier Style meets lifestyle. The fashion designer wears the Bounce:S² at his 60th DQQLYHUVDU\SKRWRVKRRWLQJIRUÄ,QWHUYLHZ .

48

The Beckhams Victoria and David in their summer KROLGD\V'DYLG¶VVW\OLVKDSSHDUDQFH ZLWKWKH3µDQG9LFWRULDZHDULQJ WKH3µ

49

Bruce Willis «ZLWKKLV3RUVFKH'HVLJQ watch at the interview for the Cosmopolitan.

50

J.Lo The ultimate fan of the Porsche Design aviator sunglasses.

51

Will I Am «ZHDUVKLVIDYRULWH3RUVFKH'HVLJQ sunglasses also at the Super Bowl.

52

TWIN BAG

53

One Design, Different Style.

54

3RUVFKH'HVLJQLVUHYROXWLRQLVLQJZRPHQ¶VKDQGEDJV with a puristic new design and a novel carrying concept.

55

Finest craftsmanship, down to the very last detail.

Italian craftsmanship shines through in every detail of the TwinBag, making it a true masterpiece. Produced from a single piece of calf leather, the bag is stitched by hand in an intricate production process. Its Italian production ensures the finest workmanship and particular attention to detail - the handbag benefits from knowledge and tradition passed down through generations of Florentine craft workers.

56

The Porsche Design TwinBag is one of the most exclusive bags around this season.

View more...

Comments

Copyright � 2017 SILO Inc.