1 12 2 Heritage and Tradition The World of Porsche Design The Porsche Design TwinBag3 Heritage And Tradition 34 45 5 Tec...
Description
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Heritage and Tradition The World of Porsche Design The Porsche Design TwinBag
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Heritage And Tradition
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Technically inspired product design since 1972.
Porsche Design Studio
Porsche Design Store Berlin
1972
2003
Foundation of the Porsche Design Studio Relocation from Stuttgart to Zell am See
Foundation of the Porsche Design Group
2013 Successful product range with a worldwide distribution
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Design as core competence and legacy.
Porsche Design Studio Underlining its design competence, Porsche Design has its own Porsche Design Studio since the beginning in 1972. Since than, it impacts the world of design - for Porsche Design as well as external design customers.
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brand strategy
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Engineered Luxury - The Porsche Design Approach.
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design
Authenticity in product design. Design is a vital part of the brand. Design is our USP.
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engineered luxury
Luxury, not in the context of excessive pricing, little substance or lack of value. Instead, Engineered Luxury in the context of high quality, technically inspired with longevity, honesty and individuality.
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The exceptional to enjoy the important things in life.
Brand Positioning
Engineered Luxury
Brand Message
Iconic Style
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The Milestones of Porsche Design.
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1972. The Chrono 1. 7KHZRUOGµVILUVWDOOEODFNZULVWZDWFK Revolution in the watch industry. As a celebrity watch sold more than 50,000 times.
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The Milestones of Porsche Design.
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1978. The Exclusive Sunglasses. 7KHZRUOGµVILUVWDYLDWRU6KDGHVZLWKLQWHU-changeable lenses. Sold more than 7 million times and very popular among celebrities.
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The Milestones of Porsche Design.
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Porsche Design Global
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2004: 7 Porsche Design Stores worldwide
Own PoS presence Franchise PoS presence
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2012: 122 Porsche Design Stores worldwide
Actual PoS presence 2012 Planned PoS presence 2013
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Porsche Design Store Munich
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Porsche Design Store Beverly Hills
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Porsche Design Store New York Soho
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Porsche Design Store San Francisco
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Porsche Design Store Hong Kong
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Porsche Design Store Singapore
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The World of Porsche Design
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Iconic Style
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Trend-Setting.
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Sportive.
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Valuable.
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Remarkable.
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Fashionable.
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Individuality.
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Variety.
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Iconic.
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Performance.
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Refreshing.
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Design.
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Innovation
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Smartphone des Jahres 2012
Unique.
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Innovativste Marke des Jahres 2012
Product Design Award 2008
2008
Best Innovations of 2008
Engineered.
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Awarded.
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Craftsmanship.
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Confidence.
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Our customer
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Beyonce Knowles No single case in Hollywood: Leonardo Di Caprio, Jay Z, Kim Kardashian, Kanye West, Martha Stewart and Piers Morgan.
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José Mourinho Viewing figures: binary million range. The champion creator wears our champion shoes.
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Robert Downey Jr. 7KHPRYLHÄ7KH$YHQJHUV has hit numerous records: Most successful cinema release ever. Main character: Robert Downey Jr. wearing the Bounce:S².
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Jean Paul Gaultier Style meets lifestyle. The fashion designer wears the Bounce:S² at his 60th DQQLYHUVDU\SKRWRVKRRWLQJIRUÄ,QWHUYLHZ .
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The Beckhams Victoria and David in their summer KROLGD\V'DYLG¶VVW\OLVKDSSHDUDQFH ZLWKWKH3µDQG9LFWRULDZHDULQJ WKH3µ
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Bruce Willis «ZLWKKLV3RUVFKH'HVLJQ watch at the interview for the Cosmopolitan.
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J.Lo The ultimate fan of the Porsche Design aviator sunglasses.
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Will I Am «ZHDUVKLVIDYRULWH3RUVFKH'HVLJQ sunglasses also at the Super Bowl.
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TWIN BAG
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One Design, Different Style.
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3RUVFKH'HVLJQLVUHYROXWLRQLVLQJZRPHQ¶VKDQGEDJV with a puristic new design and a novel carrying concept.
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Finest craftsmanship, down to the very last detail.
Italian craftsmanship shines through in every detail of the TwinBag, making it a true masterpiece. Produced from a single piece of calf leather, the bag is stitched by hand in an intricate production process. Its Italian production ensures the finest workmanship and particular attention to detail - the handbag benefits from knowledge and tradition passed down through generations of Florentine craft workers.
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The Porsche Design TwinBag is one of the most exclusive bags around this season.