FIS Cross-Country World Cup

FIS Cross-Country World Cup presented by VIESSMANN

Marketing Guide 2013/2014

Table of contents 1.

Contacts

2.

General marketing information

2.1 FIS Cross-Country World Cup Sponsors 2.2 Responsibilities FIS 2.3 Responsibilities FIS Marketing AG 2.4 Responsibilities Organizing Committee

3.

FIS Cross-Country World Cup venue

3.1 Start and finish area

3.1.1 Start 3.1.2 Finish 3.2 Advertising in stadium 3.2.1 Event dressing 3.3 Advertising on course 3.4 Award ceremony 3.5 Backdrops 3.6 Video wall 3.7 Additional elements

4.

Bib numbers

4.1 General information 4.2 Starting bib 4.3 Leader bib 4.4 Training bib 4.5 Service bib

FIS Cross-Country World Cup Marketing Guide 2013/2014

5.

TV, Web and print material

5.1 Use of Cross-Country World Cup logo 5.1.1 General guidelines for use of logo 5.1.2 Guidelines for logo with resort 5.1.3 Guidelines for logo with resort and date 5.1.4 Official FIS World Cup titles 5.1.5 Logo use for additional competitions in Cross-Country 5.2 FIS Cross-Country World Cup promotional material

5.2.1 Design guidelines 5.3 TV and Web

6.

Organizers checklist

6.1 Marketing material for LOC and FIS Sponsors 6.2 Requirements of FIS and FIS Marketing AG 6.3 Technical infrastructure and power supply 6.4 LOC website

FIS Cross-Country World Cup Marketing Guide 2013/2014

1. Contacts

FIS International Ski Federation Blochstarsse 2 CH- 3653 Oberhofen Switzerland Tel.: + 41 33 244 61 61 Fax: + 41 33 244 61 71

FIS Marketing AG Wolleraustrasse 15n CH-8807 Freienbach Switzerland Tel.: + 41 44 224 69 60 Fax: + 41 44 224 6909

Pierre Mignerey Race Director Tel.: + 41 79 934 18 49 @: [email protected]

Jürg Capol Director Nordic Tel.: + 41 44 224 69 61 @: [email protected]

Sandra Spitz Event Coordinator Tel.: + 41 79 305 29 59 @: [email protected]

Daniel Kuss Project Manager Tel.: + 41 44 224 69 62 @: [email protected]

Michael Lamplot Media+Kids Event Coordinator Tel.: + 420 774 82 8281 @: [email protected]

Lars Brönnimann Assistant Project Manager Tel.: + 41 44 224 69 64 @: [email protected]

Annemarie Friedrich Nordic Assistant Tel.: + 41 33 244 61 64 @: [email protected]

Wolfgang Pistotnik Implementation Manager Tel.: + 43 664 3949 167 @: [email protected]

Marcel Looze Marketing Manager Tel.: + 41 33 244 6161 @: [email protected] Julienne Racherbäumer Marketing Projects Assistant Tel.: + 41 33 244 6166 @: [email protected] FIS Cross-Country World Cup Marketing Guide 2013/2014

2. General marketing information

5

FIS Cross-Country World Cup Marketing Guide 2013/2014

2.1 FIS Cross-Country World Cup Sponsors

FIS Marketing AG together with FIS successfully introduced a new marketing concept in the season 2010/11. With Viessmann, BMW, Crystall Lefortovo, Helvetia and Craft as main sponsors we are privileged to have five strong partners for all of the FIS CC World Cup events. Polar is the official timing sponsor of the FIS CC World Cup. Branch Exclusivity of FIS Sponsors All FIS sponsors have branch exclusivity within the following product categories:  Viessmann: Heating, air conditioning, cooling and ventilation technology  BMW: Manufacture and supplier of cars, motor bikes and bicycles and the entire financing part of such products  Helvetia: Insurance (especially insurance companies, insurance agents and insurance brokers and insurance - or banking conglomerates, which offer insurance)  Crystall Lefortovo: Mineral Water and Vodka  Craft: Functional sports textiles  Polar: Timing and heart rate measurement The Local Organizing Committee (hereafter known as LOC) assures that no competitors are present with their branding in any commercial or public area of the event (inside and outside the TV-Range). FIS Cross-Country World Cup Sponsor Rights During the events the FIS CC World Cup sponsors are allowed to conduct sampling and promotion activities at no extra cost (in accordance with the LOC). The FIS CC World Cup sponsors shall be named over the loud-speaker several times before, in between and after the race. The details of these promotion activities must be coordinated between FIS Marketing AG and the LOC. Frequent Updates Frequent updates between the LOC and FIS Marketing AG are important. Keep FIS Marketing AG informed about local sponsor activities, open advertisement space that could be acquired, arising issues etc. FIS Marketing AG will contact the LOC if FIS sponsors are planning on doing sponsorship activation on-site.

6

FIS Cross-Country World Cup Marketing Guide 2013/2014

2.2 Responsibilities FIS

To define the advertising rules and guidelines for marketing and implementation of sponsor rights. FIS has an overview of all marketing related issues.

2.3 Responsibilities FIS Marketing AG

FIS Marketing AG will be your primary contact for marketing related questions during the preparation and implementation of the FIS CC World Cup event. During the FIS CC World Cup, FIS Marketing AG will be present with a professional implementation team at each venue. The implementation team will be collaborating with the LOC and will be responsible to set up all advertisement material (incl. LOC sponsor) inside the TV-range.

2.4 Responsibilities Local Organizing Committee

The LOC has to provide the necessary preparation of the sponsor area inside the TV-range in prior consultation with the FIS Marketing AG implementation team (banner fences, frames, posts, electricity, at some events basic constructs for the installations, etc.). In addition the LOC is responsible for a clean appearance of the sponsors outside the TV-range, in accordance with FIS Marketing AG. The LOC has to take care about the accommodation of the FIS Marketing AG implementation team (please find the requirements of FIS Marketing AG on page 59).

7

FIS Cross-Country World Cup Marketing Guide 2013/2014

3. FIS Cross-Country World Cup venue

8

FIS Cross-Country World Cup Marketing Guide 2013/2014

3.1 Start and finish area

The LOC has to provide FIS Marketing AG with a detailed stadium map incl. measurements and exact camera positions at the latest by the 28th of September.

The LOC must use the official start and finish installations provided and installed by FIS Marketing AG. The FIS Data- and Timing partners have the right to place their logos on all sides of the start gate timing setup.

Sign-in Board & Leader Chair (for interval starts) FIS Marketing AG will provide the frame for the sign-in boards for the races with interval starts. The LOC must put up a stage and a respective provision, that FIS Marketing AG is able to set up the sign-in board. The LOC shall also provide the Plexiglas (size: 110 x 140 x 1cm) for the signatures. The Plexiglas with the signatures will be property of the LOC. The LOC has to provide a leader chair for each race with interval starts. FIS Marketing AG will provide the backdrop.

9

FIS Cross-Country World Cup Marketing Guide 2013/2014

3.1.1 Start

Start installation for interval start

Advertising Possibility for Local Organizing Committee Resort logo on installation. The logo will be produced by FIS Marketing AG, whereas the production costs have to be borne by the LOC. The sticker shall have a Viessmann orange background with white letters. Dimension: 750mm x 136mm Please find summary of necessities in Organizers´ checklist on last pages!

10

FIS Cross-Country World Cup Marketing Guide 2013/2014

3.1.1 Start

Advertising Possibility for Local Organizing Committee Resort logo on installation. The logo will be produced by FIS Marketing AG, whereas the production costs have to be borne by the LOC. The sticker shall have a Viessmann orange background with white letters. Dimension: 750mm x 136mm

Start installation for sprint start

Technical Information Each sprint start (7 total) has to be supplied with a heavy cement block (max. size 35 x 35 cm). The weights will be placed inside the structure to make it more wind resistant.

Front view

11

FIS Cross-Country World Cup Marketing Guide 2013/2014

3.1.1 Start

Start Installation for mass start

Advertising Possibility for Local Organizing Committee Resort logo on installation. The logo will be produced by FIS Marketing AG, whereas the production costs have to be borne by the LOC. The sticker shall have a Viessmann orange background with white letters. Dimension 850mm x 155mm Please find summary of necessities in Organizers´ checklist on last pages!

12

FIS Cross-Country World Cup Marketing Guide 2013/2014

3.1.2 Finish

Finish installation

Advertising Possibility for Local Organizing Committee Resort logo on installation. The logo will be produced by FIS Marketing AG, whereas the production costs have to be borne by the LOC. The sticker shall have a Viessmann orange background with white letters. Dimension 850mm x 155mm Please find summary of necessities in Organizers´ checklist on last pages!

13

FIS Cross-Country World Cup Marketing Guide 2013/2014

3.1.2 Finish

Mixed Zone – Fence The LOC must provide a 1.20 meter high fence, preferably LISKI design (http://www.liski.it), for the construction of the mixed zone. The layout of the mixed zone shall be determined by the FIS CC World Cup Media Coordinator, FIS Marketing AG and the LOC. The FIS CC World Cup event dressing banner will be used to decorate the fences in the mixed zone for an appropriate FIS CC World Cup look and feel.

Finish Area/ Mixed Zone Example Layout „A“ of the Finish Area

Technical Instruction The dimension of the fences in the finish area have to be maintained for a save race and a proper look of the stadium. The red fences have to be build uncrossable for the athletes. The mixed zone must be at least on the same level like the finish. Please find further information about the mixed zone in the FIS Media Guide.

1.20m high fence

14

FIS Cross-Country World Cup Marketing Guide 2013/2014

3.1.2 Finish

Finish Area/ Mixed Zone Example Layout „B“ of the Finish Area

Technical Instruction The dimension of the fences in the finish area have to be maintained for a save race and a proper look of the stadium. The red fences have to be build uncrossable for the athletes. The mixed zone must be at least on the same level like the finish. Please find further information about the mixed zone in the FIS Media Guide. 1.20 m high fence

15

FIS Cross-Country World Cup Marketing Guide 2013/2014

3.2 Advertising in the stadium

Banner in the Stadium At the day of the arrival of the FIS Marketing AG implementation team, the entire stadium (area in TV range) must be clear of any advertisement. Advertising on the banners in the stadium as follows (see layout on page 18): Platinum circle for Viessmann (logos above banners, 25 cm high) Banner breakers with World Cup logo size: 1 X 1 meter 20% banners for BMW size: 5 X 1 meter (1. position) 20% banners for Helvetia size: 5 X 1 meter (2. position) 20% banners for Crystall Lefortovo size: 5 X 1 meter (3. position) 20% banners for Craft size: 5 X 1 meter (4. position) 20% banners for LOC size: 5 X 1 meter (5. position) For the production of the LOC banners please only use plates. No soft banners are accepted! Contact FIS Marketing AG to join the banner production of FIS Marketing AG ([email protected]). Please note: The LOC package can only be sold to one company per race! Sprint Races During the sprint races there is not enough time to change the LOC sponsor banners between men and ladies. Therefore the LOC can sell the bibs to two different sponsors (one men, one ladies) and sell all of the LOC banners to one of the bib sponsors (20%) or 10% of the banner positions to each bib sponsor. Firm Banner Fence The LOC must mount a firm banner fence along the entire Cross-Country stadium (see layout on page 17). The fence has to be completely mounted before the arrival of the FIS Marketing AG implementation team.

16

FIS Cross-Country World Cup Marketing Guide 2013/2014

3.2 Advertising in the stadium

A B

Banners in the stadium firm banner fence

Technical Instruction A firm banner fence must be placed in the whole Cross-Country stadium. Because of the height of the fence during City-Sprints the mixed zone must be elevated. It is also recommended to set up grand stands for the spectators.

Dimensions A: latches of 250 X 2.5 X 10 cm (length X width X height) B: posts of 170-200 X 9 X 9 cm (length X width X height)

Quantity of material total A: approx. 720 meters B: approx. 120 pieces

The banner fence in the stadium should have a total length of approx. 360 meters (depending on the size of the stadium - detailed plans will be handed out to each LOC). The height of the banner fence above the top of the snow must be 120 cm.

17

FIS Cross-Country World Cup Marketing Guide 2013/2014

100 cm

25cm

3.2 Advertising in the stadium

100 cm

500 cm

Banners in the stadium

Advertising Possibility for Local Organizing Committee 20% banners for LOC sponsor (5th position); approx. 12 pieces (5 X 1 meter) – hard plates only, no soft banners are accepted!

18

FIS Cross-Country World Cup Marketing Guide 2013/2014

3.2 Advertising in the stadium

Ground markers

Ground markers for the FIS sponsors will be placed in the stadium to mark the Cross-Country slope. Please note that only neutral OC ground markers (no resort name/logo, no other advertising on it) are allowed to mark the track.

19

FIS Cross-Country World Cup Marketing Guide 2013/2014

3.2 Advertising in the stadium

Pit-Stop boxes for Skiathlon and long distance races

The LOC has to provide approximately 100 pit-stop boxes incl. numbers for Skiathlon and long distance races. FIS Marketing AG will provide the stickers with sponsor logos to each box.

20

FIS Cross-Country World Cup Marketing Guide 2013/2014

3.2.1 Event dressing

Endless banners

Event Dressing FIS Marketing AG will produce an endless banner with the FIS CC World Cup logo. FIS Marketing AG will provide the LOC with a certain amount of endless banner, which must be used to decorate the mixed zone, the media and press conference centre, scaffolds (for TV cameras, seating etc.) and to cover up construction areas. The LOC has to store the Event dressing for the World Cups in the upcoming years.

21

FIS Cross-Country World Cup Marketing Guide 2013/2014

3.2.1 Event dressing

Event banner

Event Banner For announcing the event FIS Marketing AG will provide the LOC with a template for Event banners or any other formats. The measurements are: 6m X 1m. The LOC is free to design the inner (layout) space.

22

FIS Cross-Country World Cup Marketing Guide 2013/2014

3.3 Advertising on course

Intermediate installation

The LOC must use the official intermediate installations provided and installed by FIS Marketing AG. Advertising Possibility for TV Stations Logo of the TV Stations on the installation. Dimensions of the sticker: 466 x 150 mm. The sticker (background should be orange) will be produced by FIS Marketing AG, whereas the production costs have to be borne by the respective TV Stations.

23

FIS Cross-Country World Cup Marketing Guide 2013/2014

3.3 Advertising on course

The LOC has to provide FIS Marketing AG with detailed maps of all tracks incl. exact camera positions by the 28th of September. Advertising along the Course Advertising along the course as follows: Presenting Sponsor: 2 positions for Viessmann Package 1: 2 positions for BMW Package 2: 2 positions for Helvetia Package 3: 2 positions for Crystall Lefortovo Package 4: 2 positions for Craft LOC Sponsor: 2 positions for LOC Additionally Viessmann, Helvetia and Craft each get one arch in TV area. During Tour de Ski BMW has the right for an arch in TV area too. Exception: 1 position during sprint races and no positions during interval start.

Please note that the LOC rights (bibs and banners) can only be sold as a package to one company per race (same sponsor on bibs and banners). Exception: During sprint races there is not enough time to change the banners between the races. The position on course can be split 50/50 to both bib sponsors.

24

FIS Cross-Country World Cup Marketing Guide 2013/2014

3.3 Advertising on course

Banners on Course Technical Instruction The LOC shall produce wooden banner frames for the banners on course before the implementation team arrives. Please also have enough extra wood (posts and latches) available. Frames: 4X1m 4 X 1.5 m Posts: 150 X 9 X 9 cm (length X width X height) 200 X 9X 9 cm (length X width X height) Latch: 12 X 2.4 cm (width X height) The needed amount will be communicated in the “Banner Plans” you will receive from FIS Marketing AG. Please make sure that all posts are sharpened at one end. Please prepare only posts and frames, A-frames which cannot be driven into the ground are not allowed. For the LOC sponsor the LOC shall produce: Approx. 4 banners of the size 4 X 1 meter Approx. 3 banners of the size 4 X 1.5 meter (Exception for City Sprints: Approx. 10 banners of the size 4 X 1 meter) Please contact FIS Marketing AG for the exact amount of banners needed for your races. There are no URL addresses or QR codes allowed on the banners (please see the FIS Advertising Rules). Advertising Possibility for Local Organizing Committee 2 banner positions for LOC sponsor on course. Exceptions see on page 24.

25

FIS Cross-Country World Cup Marketing Guide 2013/2014

3.4 Award ceremony

Podium If there is nothing else communicated FIS Marketing AG will bring a podium. Corridor The LOC must create an action sector for the athletes in the finish area of the Cross-Country stadium in accordance with the existing possibilities. A fenced off corridor shall secure an immediate and smooth carrying out of the winner‘s presentation/prize-giving ceremony and a live TV transmission at the end of the event, as well as good working conditions for photographers. Media Stage and Ceremony Backdrop In this action sector a stage for the media (pictures of the winners) must be set up by the LOC. The backdrop and the podium for the top 3 athletes will be designed, provided and installed by FIS Marketing AG Placement The placement of the award ceremony shall be determined by the FIS CC World Cup Media Coordinator, the host broadcaster, FIS Marketing AG and the LOC.

26

FIS Cross-Country World Cup Marketing Guide 2013/2014

3.4 Award ceremony

Ceremony backdrop

Technical Instruction Construction of fenced off corridor. Construction of stage for media.

Advertising Possibility for Local Organizing Committee Resort logo on installation. The logo will be produced by FIS Marketing AG, whereas the production costs have to be borne by the LOC. The sticker shall have a Viessmann orange background with white letters. Dimensions: 850mm x 155mm

27

FIS Cross-Country World Cup Marketing Guide 2013/2014

3.5 Backdrops

Unilateral Interview Backdrop / Leader Board This interview backdrop is used for the international flash interviews. The unilateral interviews have to be done in front of the backdrop. It is placed in accordance with the FIS CC World Cup Media Coordinator, the host broadcaster and FIS Marketing AG. The backdrop will be provided and installed by FIS Marketing AG. For interval starts, the LOC must install a small stage (2 X 2 meter), on which FIS Marketing AG can set up the leader board behind the leader chair. The leader board will be provided by FIS Marketing AG.

Unilateral interview backdrop / leader board

Advertising possibility for Local Organizing Committee Resort logo on installation. The logo will be produced by FIS Marketing AG, whereas the production costs have to be borne by the LOC. The sticker shall have a Viessmann orange background with white letters. Dimensions: 750mm x 136mm.

Technical Instruction The LOC must install a small stage (2 on which FIS Marketing AG can set up the leader board.

28

X

2

meter),

FIS Cross-Country World Cup Marketing Guide 2013/2014

3.5 Backdrops

Press conference backdrop

Advertising Possibility for Local Organizing Committee Resort logo on installation. The logo will be produced by FIS Marketing AG, whereas the production costs have to be borne by the LOC. The sticker shall have a Viessmann orange background with white letters. Dimensions: 850mm x 155mm

Press Conference Backdrop At the winners press conference, the official press conference backdrop of the FIS CC World Cup must be placed in an efficient way on the front-side of the room. The backdrop will be provided by FIS Marketing AG. The official press conference backdrop must be used from the day the implementation team arrives until the end of the event. In front of the press conference table Event Dressing shall be used for decoration. Roll-ups At the team receptions and team captain meetings official roll-ups will be set up by FIS Marketing AG.

29

FIS Cross-Country World Cup Marketing Guide 2013/2014

3.6 Video wall

Advertising Spot on Big Screen Each sponsor shall have the possibility to show a 30 second advertisement spot on the big screen at the FIS CC World Cup event. The advertisement spots of the sponsor shall be shown several times before, in between and after the races. Please communicate specifics about the necessary format to FIS Marketing AG, 30 days prior to the event.

3.7 Additional elements

The LOC may place, at its own expense, an advertising element (maximum 4 m X 2 m) to present the resort near the Cross-Country stadium (in second row). The position must be determined in agreement between the FIS Marketing AG, the FIS World Cup Race Director and the LOC.

30

FIS Cross-Country World Cup Marketing Guide 2013/2014

4. Bib numbers

31

FIS Cross-Country World Cup Marketing Guide 2013/2014

4.1 General information

All bibs will be produced by FIS Marketing AG. FIS Marketing AG will incorporate all logos into the bib and send it to the LOC for approval. If nothing else agreed, the LOC is covering the production cost of the bib numbers (except Tour de Ski where the costs will be borne by the FIS sponsors). The leader of the overall FIS CC World Cup will wear a yellow leader bib and the leader per discipline will wear a red leader bib. Note, that the overall FIS CC World Cup leader has the priority, which means, if the leader of a discipline is at the same time the overall FIS CC World Cup leader, he/she will wear the yellow leader bib for the overall FIS CC World Cup. Please send the sponsor logo for the upper part of the bib to FIS Marketing AG ([email protected]), the latest 30 days prior to the event.

Bib Distribution All bibs will be sent to the LOC by FIS Marketing AG or directly by the producer. The shipping costs are part of the production. The LOC is responsible that the bibs with the correct sponsor logo are worn by the athletes during the corresponding race. Please be aware that there are separate bibs for the sprint qualification and the finals. FIS Marketing AG will provide the LOC also with the leg bibs. Every athlete has to wear a leg bib on each leg at Mass Start and Skiathlon races, Sprint Finals as well as the anchor men/lady of the Team Sprint and Relay team. The Velcro bib for the Flower Ceremony has to be handed out by the LOC only to Michael Lamplot (FIS). It has to be absolutely guaranteed that the correct Velcro with the right sponsor logo is used for the respective ceremony. Advertising Possibility for Local Organizing Committees (if applicable) Sponsor logo on bib number (above number; except Tour de Ski). Branding of the resort below the number.

32

FIS Cross-Country World Cup Marketing Guide 2013/2014

4.2 Starting bib

Sponsor logo: max. height: 11.2cm (men) 10.0 cm (ladies)

max width: 28cm (men) 26cm (ladies)

Resort max. height: 3cm

Starting bib Individual

Starting bib Relay

33

FIS Cross-Country World Cup Marketing Guide 2013/2014

4.3 Leader bib

Leader bib Overall

Leader bib Discipline

34

Leader bib Relay

FIS Cross-Country World Cup Marketing Guide 2013/2014

4.3 Training and forerunner bib

Athlete Training bib

Forerunner bib

35

FIS Cross-Country World Cup Marketing Guide 2013/2014

4.4 Service bib

Team bib

Start/Finish bib

36

FIS bib

FIS Cross-Country World Cup Marketing Guide 2013/2014

4.4 Service bib

FIS jury bib

FIS Marketing AG bib

37

FIS service bib

FIS Cross-Country World Cup Marketing Guide 2013/2014

4.4 Service bib

Sponsor bib

Photo bib

ENG bib

38

LOC service bib

FIS Cross-Country World Cup Marketing Guide 2013/2014

5. TV, Web and print material

39

FIS Cross-Country World Cup Marketing Guide 2013/2014

5.1 Use of FIS Cross-Country World Cup logo

The use of the official FIS Cross-Country Composite World Cup logo is subject to a set of guidelines as outlined below. This logo is part of the corporate identity of the International Ski Federation (FIS). The FIS logo that it contains, as well as the abbreviation FIS and FIS Ski World Cup are registered trademarks of FIS.

a)

The organizing committees are not allowed to bring the official World Cup logo in connection with another sponsor than the FIS World Cup presenting sponsor, in any manner.

a)

Base logo

b)

Official FIS Cross-Country World Cup logo

b)

There are two different versions of the FIS Cross-Country World Cup logo. The so-called base logo and the official FIS Cross-Country World Cup logo. The base logo is for use in select cases only where special legal requirements apply and each use must be approved by FIS Marketing AG. The official FIS Cross-Country Composite World Cup logo is the logo that must be included in all tools designed for promotional purposes (posters, flyers, tickets, the internet etc.).

40

FIS Cross-Country World Cup Marketing Guide 2013/2014

5.1 Use of FIS Cross-Country World Cup logo

There are two versions of the official FIS Cross-Country World Cup logo. The primary logo to be used is the portrait (vertical) version. At times, for space or other reasons, the landscape (horizontal) version of the logo is required. Please consult with FIS Marketing AG in case of a question in this regard.

a)

a) b)

Portrait Landscape

b)

41

FIS Cross-Country World Cup Marketing Guide 2013/2014

5.1.1 General Guidelines for use of logo

Size As a rule of thumb the official FIS Cross-Country World Cup logo must cover 5% of the overall surface of any promotional tool it is placed on. In any case the size of the logo may not be smaller than 30 mm (width for the portrait) version of the logo . Logo Context, Frame, Position, Dimension The integrity of the official logo must be secured through appropriate context. The official logo may not be overshadowed by other word marks or logos. Similar but unrelated marks may not be used in the same context to avoid establishing an inappropriate relationship. In general use, the logos are without a frame and should be positioned horizontally. As a rule, the logo is two-dimensional and stands on a white background. Colors As a principle, the logo should always be printed in color. For one-color use, the black and white versions are available on request. The colors are defined as follows

Typeface FIS uses the typeface Frutiger in all printed matter. In corporate applications, the official FIS typeface is Arial.

42

FIS Cross-Country World Cup Marketing Guide 2013/2014

5.1.2 Guidelines for logo with resort

The organizing committees may incorporate the resort name into the official World Cup logo following set guidelines as defined on the left.

a)

a)

Portrait version resort below

b)

Landscape version resort below

b)

43

FIS Cross-Country World Cup Marketing Guide 2013/2014

5.1.3 Guidelines for logo with resort and date

The organizing committees may incorporate the resort name and date of the event into the official World Cup logo as defined on the left.

a)

a)

Portrait version resort below date below

b)

Landscape version resort below date below

b)

44

FIS Cross-Country World Cup Marketing Guide 2013/2014

5.1.4 Official FIS World Cup Titles

English: FIS Cross-Country World Cup presented by Viessmann German: FIS Skilanglauf Weltcup präsentiert von Viessmann French: Coupe du Monde FIS de Ski de Fond présentée par Viessmann

Tour de Ski

English: Viessmann FIS Tour de Ski performance by Craft Sportswear

45

FIS Cross-Country World Cup Marketing Guide 2013/2014

5.1.4 Logo use for Tour de Ski

The FIS Tour de Ski is a special competition as part of the FIS CrossCountry World Cup. In the last years, the FIS Tour de Ski has established itself as a highlight event in the international winter sports calendar. Special rules apply to organizers of the FIS Tour de Ski as part of the FIS Cross-Country World Cup regarding logo use. During the Tour de Ski, both logos of the FIS Cross-Country World Cup and of the FIS Tour de Ski must be included. Organizers of the FIS Tour de Ski should consult with FIS Marketing regarding the proper use and balance of the two. Pantone GOE 19-1-6 C

The official FIS Tour de Ski sponsor logo is defined as follows and must be used in this format by the FIS Tour de Ski organizers. As a general rule it should be printed in color on a white background.

Pantone Reflex Blue C

Pantone 130 C with fade

FIS Tour de Ski sponsor logo

Pantone Reflex Blue C with fade

46

FIS Cross-Country World Cup Marketing Guide 2013/2014

5.2 FIS Cross-Country World Cup promotional material

FIS Marketing AG will provide the organizing committees with templates for the FIS Cross-Country World Cup promotional material. All event related promotional materials have to contain the official FIS World Cup logo, the logos of all FIS sponsors (incl. data and timing sponsor) and the name of the FIS Cross-Country website www.fiscrosscountry.com. Event related promotional materials include, but are not limited to, posters, programs, start and result lists etc. All logos and templates will be available from FIS Marketing AG. Advertisement in Official Program The FIS sponsors have the right to place a one page advertisement DIN A 4, 4-color (or B/W in case of B/W program/result journal) in the official program/result journal for advertising purposes. Please communicate the size of the advertisement page in the official program to FIS Marketing AG a minimum of 20 days before printing the program. Event Advertisement Material and Roll-Ups If the organizing committee is producing any event advertisement material or an event roll-up, the official FIS World Cup logo as well as the FIS Cross-Country World Cup sponsors have to be included.

Approval All event related print materials must be sent to FIS Marketing AG a minimum of 10 days before production for approval. Lars Brönnimann Email: [email protected] Tel: +41 44 224 69 64 No excuses are accepted! This approval is a critical point in the contractual agreement and is expected to be followed in order to receive the full amount of the licensee fee.

47

FIS Cross-Country World Cup Marketing Guide 2013/2014

5.2.1 Design guideline

Official Poster To provide a consistent appearance for the FIS Cross-Country World Cup in the promotional efforts world-wide, the organizing committees are required to use the official poster design which is depicted on the next page. However, to cater for local needs, the design can be adjusted. Official Poster for FIS Tour de Ski Organizers Special design guidelines for poster apply to the organizers of the FIS Tour de Ski. The official Tour de Ski sponsor logo must also be included on the poster, along with the URL www.fiscrosscountry.com

Please view examples on the next two pages.

48

FIS Cross-Country World Cup Marketing Guide 2013/2014

5.2.1 Design Guidelines

Official World Cup Poster Explanation: Zone 1: Heading Zone

Zone 2: Image Zone

Zone 3: Info Zone

Zone 4: Sponsor Zone

49

Zone 1: The Heading Zone can be adjusted with the resort name and date. The official logo is required.

Zone 2: The Image Zone is up to local choice within the space constraints. The LOC is responsible for clearing the copyright for the image of their choice. NordicFocus, the FIS Official Partner for images in Nordic Skiing is happy to be of service (www.nordicfocus.com). The organizing committees should respect the exclusivity of the official FIS sponsors in their choice of images.

Zone 3: The Info Zone can be adjusted with local details. The logos of the LOC and the National Ski Federation can be added on the left side in the white frame.

Zone 4: The Sponsor Zone must include the logos of the official sponsors. The logos of the event sponsors (4) can be added by the organizing committee. Sponsor logos should not be higher than the BMW or wider than the Viessmann logo.

FIS Cross-Country World Cup Marketing Guide 2013/2014

5.2.1 Design Guidelines

Official Poster for FIS Tour de Ski Organizers

Tour logo in Zone 1

Zone 2: Image Zone

Zone 3: Info Zone

Zone 4: Sponsor Zone

50

Zone 1: The Heading Zone can be adjusted with the resort name and date. The official logo is required.

Zone 2: The Image Zone is up to local choice within the space constraints. The LOC is responsible for clearing the copyright for the image of their choice. NordicFocus, the FIS Official Partner for images in Nordic Skiing is happy to be of service (www.nordicfocus.com). The organizing committees should respect the exclusivity of the official FIS sponsors in their choice of images.

Zone 3: The Info Zone can be adjusted with local details. The logos of the LOC and the National Ski Federation can be added on the left side above the FIS logo.

Zone 4: The Sponsor Zone must include the logos of the official sponsors. The logos of the event sponsors (4) can be added by the organizing committee. Sponsor logos should not be higher than the BMW or wider than the Viessmann logo.

FIS Cross-Country World Cup Marketing Guide 2013/2014

5.2.1 Design Guidelines

RESOR T Date

Cover Pages for the Official Program For reasons of consistency, FIS Marketing AG also provides the organizing committees with templates for the design of the cover pages for the official program. As in the case of the official poster they can be customized for the resort & date, image and event sponsors. The Media and Team Guides will be designed by FIS with the same look and feel as the Program. Start and Result Lists The top and bottom banners for the start and result lists will be delivered directly to the Timing and Data Service provider by FIS Marketing AG. Additional templates for further promotional materials can be made available on request. Please contact FIS Marketing AG with your specifications.

51

FIS Cross-Country World Cup Marketing Guide 2013/2014

5.2.1 Design guideline

Accreditation Card The accreditation card is a personalized card which confers on its holder the right to take part in a World Cup Event. It establishes the identity of the card holder and specifies the access rights and other privileges of the card holder for a particular World Cup Event. Since the season 2010/2011 a FIS season accreditation card has been developed and will be issued to a select group of individuals. This card will be valid at all World Cup Events. All other individuals will need to apply for a local accreditation. To ensure branding consistency across the FIS season accreditation card and the local accreditation card, each LOC will be provided with a template that is to be used to produce the local accreditation card. The design is similar to the FIS season accreditation card but with slight modifications to allow for the needs of the LOC. Specifications of the Accreditation Card The dimensions of the accreditation card should be approximately: 12.5 x 9 cm. The card can be printed on cardboard/paper and laminated or produced directly as a plastic card. The principal elements to be visible on the card are: • The official 2013/14 FIS CC World Cup logo • The official event logo • The name of the event host and the date of the event • A recent color photograph of the card holder • Personal information about the card holder (Name, Function, Responsible Organization) • Numerical codes (1 -16) determining the zones to which the card holder is entitled to access. If the LOC has additional access areas they can be added in this section • Sponsor recognition through logos at bottom of the card (front and back) • Disclaimer (if necessary)

52

FIS Cross-Country World Cup Marketing Guide 2013/2014

5.2.1 Design Guidelines

Process for Design and Approval of Accreditation cards Each LOC has to use the template provided by FIS Marketing AG as the basis for the design of the local accreditation card. Where it is not possible to use the exact template provided by FIS Marketing AG, the LOC can develop their own layout but must work within the FIS Marketing AG guidelines. The photo on the card is optional. Each LOC must present their accreditation card design to FIS Marketing AG for approval before the card is produced.

Accreditation Card

53

FIS Cross-Country World Cup Marketing Guide 2013/2014

5.2.1 Design Guidelines

• • • • • • •

Parking cards FIS will print Cards mainly for Team 1, Team 2 and FIS Service. The LOCs are responsible for also printing the Cards for Media and TV. Each LOC has the right to print their Resort Name on the designated white space (Frutiger, color: black, size: 30 pt). There are 5 different groups (Team 1, Team 2, FIS Service, TV, Media)

Team 1 (color: yellow) Limitation: according to size of the team Premium Parking –close to Team Service Village Free of charge

•

Team 2 (color: orange) Limitation: remaining team-related cars Parking hors course but close to stadium Free of charge

• • • • •

FIS Service (color: red) FIS, STS; FIS Marketing AG Limitation: max. 15 Stickers Parking everywhere Free of charge

• • •

TV compound (color: grey) Limitation: according to site inspection/space requirements Parking free of charge

• • • •

Media (color: green) Limitation: Parking Media Parking close to the Media Center Free of charge

Please send your layouts to FIS Marketing AG a minimum of 10 days before printing for approval.

Parking cards

54

FIS Cross-Country World Cup Marketing Guide 2013/2014

5.3 TV and Web

FIS Cross-Country Website (www.fiscrosscountry.com) The FIS Cross-Country website gives each LOC the opportunity to promote their World Cup event and region. Please see: http://www.fiscrosscountry.com/events-places/world-cup.html To update your event site on the FIS Cross-Country website please contact Michal Lamplot at [email protected]. Local Organizer’s Website All FIS Cross-Country World Cup Organizers are obliged to promote the FIS Cross-Country website on their Local Organizer’s website. The promotion includes the integration of the following banner onto the Local Organizer’s website: FIS Cross-Country World Cup Event and Sponsor Banner FIS Marketing AG will provide a FIS Cross-Country World Cup event and sponsor banner to all LOCs which shall be placed visibly on the homepage of the LOCs website. The FIS Cross-Country World Cup banner will contain a hyperlink that links directly to the fiscrosscountry.com website. On page 62 please find a helpful checklist with the content that should be available on the LOCs website.

55

FIS Cross-Country World Cup Marketing Guide 2013/2014

5.3 TV and Web

Logo Presentation All logos (official World Cup logo and sponsors logos) have to be on a white background and must have the same size in relation to each other. For the presentation only use the official labeling (see the template).

FIS Presenting Sponsor

      

Official FIS World Cup Sponsors

Event Sponsors

World Cup logo: Viessmann logo: BMW logo: Helvetia logo: Crystall Lefortovo: Craft logo: Polar logo:

www.fiscrosscountry.com www.viessmann.com www.bmw.com www.helvetia.com www.cristall-lefortovo.ru/ www.craft.se www.polar.fi

Official Timing

56

FIS Cross-Country World Cup Marketing Guide 2013/2014

6. Organizer Checklist

57

FIS Cross-Country World Cup Marketing Guide 2013/2014

6.1 Marketing material for LOC and FIS Sponsors Advertisement material

Size/ material

Time

Status

Vector based file with information of color code

30 days before production

BIB numbers Email sponsor logo to FIS Marketing AG Print material Send all event related print material to FIS Marketing AG for approval

10 days before printing

Communicate size for advertisement page in official program to FIS Marketing AG

20 days before printing of program

Stadium banners (start and finish) Clear the entire stadium (area in TV range) from any advertisement Produce sponsor banners (contact FIS Marketing AG to join production)

Done at arrival day of implementation team Approx. 12 pieces: (5 x 1 meter) Hard plates only, no soft banners are accepted!

To be ready at arrival day of implementation team

4 pieces (4 x 1 meter) 3 pieces (4 x 1,5 meter)

To be ready at arrival day of implementation team

On course banners Produce sponsor banners (contact FIS Marketing AG to find out exact amount!) 30 Sec. advertisement spot

Ask LOC sponsor for 30 sec. advertisement spot for big screen Email specifics about format of the spot to FIS Marketing AG

30 days before the FIS CC World Cup

Local Organizer website Integrate World Cup banner onto website

Ask Michal Lamplot ([email protected]) for banner

Contact: Daniel Kuss/ [email protected]/ +41 44 224 69 62

58

FIS Cross-Country World Cup Marketing Guide 2013/2014

6.2 Requirements of FIS Marketing AG Requirements

Time

Status

Event Tickets 50 event tickets for FIS Marketing AG

Ready to be picked up at arrival day of implementation team

VIP tickets (incl. Event tickets and top hospitality package) 15 VIP tickets for FIS Marketing AG

Ready to be picked up at arrival day of implementation team

10 VIP tickets for Viessmann

To be send to Viessmann 6 weeks before the event. Address will be provided by FIS Marketing AG

10 VIP tickets for FIS data/timing partner

Ready to be picked up by company representive

Accreditations For FIS CC World Cup sponsors

Amount and list with names will be communicated to the LOC by FIS Marketing AG prior to the event

Hotel rooms

6 hotel rooms (single rooms with half board, lunch in stadium) for FIS Marketing AG, in the FIS hotel

Arrival day until departure of implementation team

Support crew 4 fit people to help the implementation team of the FIS Marketing AG

Arrival day until departure of implementation team

FIS Marketing AG implementation crew 3 parking spots next to the event venue (incl. 2 big vans)

Ready at arrival day of implementation team

Tickets & overall accreditations

Ready at arrival day of implementation team

Snowmobile with trailer for the exclusive use of FIS Marketing AG

Ready at arrival day of implementation team

Heated container/room close to finish area with electric outlet inside, 2 tablets and 6 fold-up chairs

Ready at arrival day of implementation team

Contact: Daniel Kuss/ [email protected]/ +41 44 224 69 62

59

FIS Cross-Country World Cup Marketing Guide 2013/2014

6.3 Technical Infrastructure and power supply Infrastructure & Supply

Placement

Time

Status

Area next to start

Arrival day of implementation team

t.b.d.

Arrival day of implementation team

t.b.d.

Arrival day of implementation team

Sprint Start 7 heavy cement blocks (max. size 35 x 35 cm) City Sprints 18 heavy cement blocks to tie the 3 arches on (min. weight tbd) Mixed zone 1.20 meter high fences, preferably LISKI design (http://www.liski.it) Ceremony area Fenced off corridor for athletes in finish area

Arrival day of implementation team

Stage for media

Arrival day of implementation team

Leader board & leader chair Construction of stage (2 x 2 m) for leader board and leader chair 1-2 Plexiglas sign-in boards and Leader chair (individual starts only)

Arrival day of implementation team Plexiglas size: 110x140x1 cm

Arrival day of implementation team

Along whole Cross-Country stadium

Completly mounted at arrival day of implementation team

Cross-Country stadium Firm banner fence with a height of 120 cm above the top of the snow Construction of stage for sign-in board (for interval start only)

Arrival day of implementation team

Contact: Daniel Kuss/ [email protected]/ +41 44 224 69 62

60

FIS Cross-Country World Cup Marketing Guide 2013/2014

6.3 Technical Infrastructure and power supply Infrastructure & Supply

Placement

Time

Status

Mobile banner fence for Cross-Country Frames:4 x 1.0 m and 4 x 1.5 m Posts: 150 X 9 X 9 cm (length X width X height) 200 X 9 X 9 cm (length X width X height) Latch: 12 X 2.4 cm (width X height)

Ready to be picked up at arrival day of implementation team

Inflatable arches on course 3 electric sockets (220 V), 4 during Tour de Ski 6 wooden euro pallets to sustain the arches

t.b.d.

Arrival day of implementation team

Contact: Daniel Kuss/ [email protected]/ +41 44 224 69 62

61

FIS Cross-Country World Cup Marketing Guide 2013/2014

6.4 Ideas for the LOC website Content

Comment

Status

General Information Maps & Profiles

competition & training courses, points of interest (wax cabins, press center, race office, entrances, grandstands…)

Race Program

competition program, side events

Contact information

Race office, press center, waxing area

News Section Behind the scenes

Preparation, FAQ, information about the venue

Tickets

Prices, points of sale, link to online shop

Transport & Accommodation

Contact information, fares, schedules, pick-up and drop-off points, rental car offer, etc.

Teams Team Invitation

PDF Version

Team Captains Meeting

PDF Version

Competition Information

Program changes, official trainings

Important deadlines Link to entry system Media Media Invitation

PDF Version

Download section

Logos, Pictures

Opening Hours

Press and sub press center, accreditation, race office, etc.

Internet connection Information

Up- and Downstream , Wi-Fi, LAN, rates, networks

Sponsors (mandatory!) Official World Cup Logo

with hyperlink to FIS Website

FIS Sponsor Logos

With hyperlink to Sponsors` websites.

Contact: Daniel Kuss/ [email protected]/ +41 44 224 69 62

62

FIS Cross-Country World Cup Marketing Guide 2013/2014