F OR over 25 years \" His Master\'s Voice \" has been the

,Nis

MastefsNÖlCei.

OR over 25 years " His Master's Voice " has been the Indeed, accepted standard of gramophone ecellence. had become high the standard obtained that further so'

F

advance seemed overcome.

impossible

until

certain

problems

had

been

THESE PROBLEMS HAVE NOW BEEN SOLVED, AND THE NEW 11HIS MASTER'S VOICE " INSTRUMENT DISCOVERIES REEMBODIES ENTIRELY NEW LATING TO SOUND AMPLIFICATION. Hitherto the reproduction of treble notes (high frequency vibrations) has been almost too prominent, while the bass register (low frequency vibrations) has been correspondingly weak, the result being lack of balance. To adjust this balance and give a reproduction in which both bass and treble have their true relation, as in the actual performances, is the problem that has been dealt with so successfully by our Research Department.

Turntable of the New Gramophone, showing the new design Tone Arm and Sound Box. It will be seen how comparatively is difference the external slight

.III

Externally, is the New Gramophone and in manipulation, " His Master's Voice " Instrument. similar to the standard The secret of the amazing realism of its reproduction is the design of the special tone chamber, taper arm and a new type not only gives equal of sound box. The New Gramophone to all sections of the scale from the low bass to the prominence high treble, but it also reproduces details of orchestration The tone is richer, rounder, that were formerly unheard. than has ever before been and more true to the original Surface heard from a Gramophone. noise is practically eliminated.In

quality and workmanship the New Gramophone upholds the high tradition of all products bearing " His Master's Voice " Trade Mark. It is " all-British," the entire work in connection with it being carried out at The Gramophone Company's factories at Hayes, Middlesex. You should take the earliest opportunity of hearing the New Gramophone, when you will agree that this great invention has to-day achieved the ideal of what a gramophone should be. I Listen for the Bass !

ililIý,

Height Width

(closed) .

i i 4 in. in. . 5s

.

Length

. . .'6+in. Fittings : Nickel-Plated and Enamel

SIR

EDWARD

MODEL

ELGAR,

101

PORTABLE F-7:

0:

0

O.M.,

says:

" The most important invention in the history of the Gramophone."

New Type Internal Horn, New Type Amplifying Tone Voice' Arm with Ball-bearing Socket, { His Master's No.4 Sound Box, which is also entirelynew in design. Cabinet of light construction, covered with black leather handle fitted leather with carrying and waterproof cloth, Equipped with motor, metal corners. single spring in. in diameter, in. to turntable, playing records up -ro Self-closing needle container graduated speed regulator. for two kinds of needles.

Provision is made for carrying 6 records in lid.

Height Width Depth

.

.

. . .

1212in. 1512in. 182 in.

Internal Fittings : Nickel-Plated and Enamel External Fittings : Oxidised

SIR

LANDON

RONALD

New Type

says :

"The most amazing tone of any Gramophone I have ever heard."

Internal

Horn,

with Ball-bearing No.4 Sound Box, which Wax Finish Oak Cabinet, Arm

New Type Socket,'

Amplifying

His Master's

Tone Voice'

is also entirely new in design. single spring motor, to in. turntable, playing to in. and 12 in. records, graduated speed Needle bowls for new and used needles. regulator. Also made in Mahogany.

Height WidthDepth

1314"3' 15 in.

Internal Fittings : Nickel-Plated and External Fittings : Oxidised

ALBERT

TABLE

GRAND

Mahogany

E12:0:0

COATES

says:

" Most remarkable in its faithful reproduction."

New Type Internal Horn, New Type Amplifying Tone Arm with Ball-bearing Socket,' His Master's Voice' No. 4 Sound Box, which is also entirely new in design. Satin Finish Mahogany Cabinet. Sunk needle bowls for Double new and used spring motor, loin, needles. turntable autoplaying records up to I2 in. in diameter, matic brake, speed indicator and regulator.

in.

Height

13

Width Depth

1512in.

Internal

rg

in

Fittings : Nickel-Plated and Enamel External Fittings : Oxidised

New Type Internal Horn, New Type Amplifying Tone Arm with Ball-bearing Socket,' His Master's Voice' No.4 Sound Bax, which is als:) entirely new in design. TABLE GRAND Best Satin Finish Mahogany Cabinet. Sunk needle bowls for new and used needles. Automatic lid stay fitted to lid, Mahogany it to be fixed into position enabling and released by motor, loin. E16:0:0Oak£14:0:0 using one hand only. Doable spring diameter, turntable autoplaying records up to 12 in. in and automatic matic brake, speed regulator speed indicator.Also

made in Oak.

HeightWidthDepth

Internal Fittings : Nickel-Rated and Enamel Ex_etnal Fittings : Oxidised

New Type Internal Horn, New Type Amplifying Tone Socket,' Vcice' Arm with Ball -bearing His Master's No.4 Sound Box, which is also entirely new in design. Best Satin Finish Mahogany Cabinet. Sunk needle bowls for new and used needles. Automatic lid stay fitted to lid, it to be fixed into position enabling and released by Double using one hand only. spring motor, t2 in. brake and speed regulator, turntable, automatic automatic sFeed indicator.

The Home of the Gramophone WHERE

T

THE

NEW

GRAMOPHONE i

IS MADE

HE GRAMOPHONE COMPANY, Ltd., is a British Company incorporated in 1900. Its factories at Hayes, Middlesex, are the

largest talking-machine factories in Europe. They are the only British factories equipped for the complete production of Gramophones and Records. The Gramophone Company does not have its cabinets, spring motors or other essential parts made outside- it makes its own.

iý.ý4IýIýý

Height

38 in.

Width

18l in.n.in. 204

InternalFittings:Nickel-Platedand Enamel ExternalFittings:Oxidised

SIR

LANDON

MODEL

161

CABINET

GRAND

Mahogany : 0:

£30

Oak ¬25:0:0

0

RONALD

says :

"The most amazing tone of any Gramophone I have ever heard."

New Type internal Horn, New Type Amplifying Tone Arm with Ball-bearing Socket, ' His Master's Voice' No.4 Sound Box, which is also entirely new in design. Best Satin Finish Mahogany Cabinet. Lid lock and key. Needle bowls for new and used needles. Record storing Automatic lid stay fitted to lid, enabling it to chamber. be fixed in gosit:on by and released using one hand only. Double motor, spring new style, 12 in. turntable,

automatic brake and speed regulator, indicator.Also made in Oak.

automatic

speed

Height 4o4 in. Width Depth

ig433in. 2I b in.

Irrerna2Fittings:Nicke'-Platedand Enamel ExternalFittings : Oxidised

ALBERT

COATES

says:

" Most remarkable in its faithful reproduction."

New Type Internal Horn, New Type Amplifying Tone Socket,' His Master's Voice' Arm with Ball-bearing No. 4 Sound Box, which is also entirely new in design. 3cst Satin Finish Mahogany Cabinet. Lid lock and key. Needle bowls for new and used needles. Record storing Automatic lid stay fitted to lid, enabling it to chamber. be fixed in position and released by using one hand only. Double spring motor, brake 12 in. turntable, automatic and speed regulator, automatic speed indicator. Also made in Oak.

Height

43

in.

Width

21

in.

Depth

223-4in.

InternalFittings:Nickel-Platedand Enamel ExternalFittings : Oxidised

EUGENE

MODEL CABINET

GOOSSENS

181 GRAND

Mahogany

045:0:0Oak040:0:0

says :

" A Pro igious idiievement in quality and volume."

New Type Internal Horn, New Type Amplifying Tone Arm with Ball-bearing Socket, Voice' 'His Master's No. 4 Sound Box, which is also entirely new in design. Be.>t Satin Finish Mahogany Cabinet. Lid lock and key. Needle bowls for new and used needles. Automatic lid stay fitted it to be fixed into to lid, enabling Record position and released by using one hand only. index book. Record storing chamber. Quadruple spring motor, 12 in. turntable, automatic brake and speed regulator, automatic speed indicator.

Also made in Oak.

Ii'ýII; Width

4 74 in. 22 in.

Depth

24 in.

Height

Fittings : Gold-PlatedandEnamel

SIR MODEL

EDWARD

ELGAR,

201 (Spring)

CABINET

GRAND

Mahog. £85:0:0 E70:0:0 Oak MODEL 211 (Electric) Mahog. £110:0:0 Oak ¬95:0: 0

O.M.,

says :

" The most important invention in the history of the Gramophone." -

New Type Internal Horn, New Type Amplifying Tone Arm with Ball-bearing Socket,' His Master's Voice ' No.4 Sound Box,which is also entirely new in design. Best Satin Finish Mahogany Cabinet with bowed sides Needle bowls for new and used needles. and front. Record index book. Record Locks storing chamber. fitted both to lid and to doors of record storing chamber. Quadruple brake spring motor, is in. turntable, automatic and speed regulator, automatic speed indicator.

Also made in Oak. This Model is also Manufactured with Electric Equipment.

Height

43

in.

Width

2112 in.

Depth

23z in.

Internal Fittings: Gold-Plated and Enamel External Fittings: Oxidised

SIR

MODEL

511 (Spring)New

CABINET lllahog

RONALD

LANDON

GRAND 5

" : 0:

0

Oak

£45

MODEL

511 (Electric)

Mahog.

£75

; 0 "0

Oak

£70

: 0:

0

says:

" The most amazing tone of any Gramophone I have ever heard."

Tone Type Internal Horn, New Type Amplifying Voice' Arm with Ball-bearing Socket, `His Master's No.4 Sound Box, which is also entirely new in design. design. Best Satin Finish Mahogany Cabinet of unique Fitted with two needle bowls for new and one for used AutoQuadruple spring motor, I2in. turntable. needles.

matic brake and speed regulator, automatic speed indicator. Record index book.

0

Also made in Oak. This Model is also Manufactured

with Electric Equipment.

Width Height 29 in. 35 in. In!erna? Fittings : Nicke!-Plated and Enamel ALBERT

MODEL

251 (Spring)

HORIZONTAL

GRAND

Mahog" ¬350:0 £300:0 Oak MODEL 251 (Electric) Mahog. F-57 : 0 : 0 E52:0:0 Oak ý._-

. ---__---

__---

COATES

says

Most remarkable in its faithful reproduction."

Type Amplifying Tone New Type Internal Horn,New Socket, Voice' Arm with Ball-bearing ` His Master's is also entirely No.4 Sound Box,which new in design. Cabinet. Needle bowls for Best Satin Finish Mahogany Automatic lid stay fitted to lid, new and used needles. it to be fitted into position and released by using enabling hand Record Lock fitted one only. storing chamber. to lid. Double spring motor, to in. turntable, automatic brake, speed regulator and automatic speed indicator.

Also made in Oak. This Model is a!so Manufactured with Electric Equipment.

"His

Master's

Voice"

Records

HE repertoire of " His Master's Voice " records is so wide yet so exclusive that it offers music lovers of every degree an unrivalled choice : OPERA CHAMBER BALLADS MUSIC FOLK MUSIC SYMPHONIES ORATORIO CHILDREN'S RECORDS AND RECORDS OF INTEREST HISTORICAL

A few of the world-famous " His Master's Voice " :

artists who record

exclusively

for

GALLI-CURCICARUSOHISLOPANSSEAU TETRAZZINI MELBADAL JERITZAMARTINELLICHALIAPINEJOURNETRACHMANINOFFKREISLER MONTE GIGLI RUFFOPADEREWSKICORTOTELMAN

FLONZALEY

QUARTET CATTERALL

VIRTUOSO QUARTET

QUARTET

At your leisure you can hear the world's greatest artists as vividly Insist on as if they were themselves present. GREATEST ARTISTS !

"

His Master's

Voice "

RFINESTECORDING!

THE GRAMOPHONECOMPANY,LTD., LONDON, W 1.

HUDSON

&

KEARNS,

LTD.,

LONDON,

S.E.I.

The Prices given herein do not apply to the Irish Free State, for which special lists are issued.

BY APPOINTMENT THE QUEEN TO H.M.

W

TO

I I .

"His Master'sVoice" PORTABLE MODEL Cabinet light black leather

!iiýiI;ý

of construction, covered with waterproof cloth, fitted with leather carrying handle and metal corners. Length 161in., width 5gin., height II in., Equipped with i in. single when closed for carrying. spring motor, loin. turntable, playing records up to 12in. in diameter. Speed indicator plate and regulator, self11His closing needle container for two kinds of needles. Master's Voice " ball-bearing tapering tone-arm fitted with raising and lowering device, and ` gooseneck.' " His Master's Voice" `Exhibition' Sound-Box. Provision

is made

PRICE

for

carrying

-

The above illustration shows the position of the tonearm, sound-box, and winding key when the instrument is closed for carrying.

6 records

E6:10:0

in

lid.

BY H.Q.I.

APPOINTMENT ALEXANDRA QUEEN

A CARRYING CASE THAT IS UNIQUE MASTER'S VOICE " METAL =tuIS li 1l CARRYING CASE has been designed for one that is neither to meet the demand heavy nor cumbersome, yet at the same time is durable, in price. rainproof and reasonable This black metal case is exceedingly neat in appearance, and will accommodate 20 loin. or 12i11. records. An important and exclusive feature is the metal partition (see illustration above) on each side of which to indexed record envelopes are placed, facing the dividing plate. Records can thus be found instantly, without " shuffling " through the lot. The dividing plate distributes the weight and prevents records jamming at hinge when case is open. A comfortable leather handle and a strong spring clip fastener are fitted.

BY APPOINTMENT TO N.M. QUEEN ALEXANDRA.

SPECIFICATIONBest Wax Finish Oak Cabinet of new and unique design; height 11 in., width 17,3in., depth 22i in.; internal fittings gold plated and enamelled, fittings external oxidized. Fitted with two needle bowls for new and one for used needles. Double I # in. spring improved 12 in. motor, style ; turntable, special semi-automatic brake , special regulator with automatic speed indicator and 14 in. Pleated Diaphragm. (Also made in Mahogang)

Price :

OAK MAHOGANY

THE

GRAMOPHONE

The above prices

do not

CO.,

£17 10 0 £20 0 0

LTD.,

London,

apply to the Irish

Free

W.i State

SPECIFICATIONBest Satin Finish Mahogany Cabinet of new and unique design; height 43 in., width depth 231 in.: inter21nal 2 in., fittings gold plated and enamelled, external fittings oxidized. Fitted with two needle bowls for new and one for used needles. spring motor,

Quadruple improved

Irin.

style;

12 in. turntable. Special semiautomatic brake ; special regulator with automatic speed indicator and l4 in. Pleated Diaphragm. It is also provided with a record index book and storage chamber capable of containing 72 records. (Also

The

above prices

do not apply

to the Irish

Free

State

BY APPOINTMENT 70 M.M. THE QUEEN.

Model No. 460 (TABLE GRAND)

Best Wax Finish Oak Cabinet of new and unique design ; height 1 I in., width I7ä in., depth 221 in.; internal fittings gold plated and enamelled, fittings external oxidized. Fitted with two needle bowls for new and one for used needles. Double 1 i in. spring motor, improved style ; 12 in. turntable, special semi-automatic brake ; special regulator with automatic speed indicator and 14 in. Pleated Diaphragm. (Also made in Mahogany.)

Price : OAK MAHOGANY

THE The

GRAMOPHONE

above prices

CO.,

do not apply

£22 10 0 £25 0 0

LTD., to the

London, Irish

Free

W.i State

SPECIFICATI

O N

Best Satin Finish Mahogany Cabinet of new and unique design ; height 43 in., width 211 in., depth 23' in.: internal fittings gold plated and fittings o dienamelled, external dized. Fitted with two needle bowls for new and one for used needles. Quadruple 1}in. spring motor, improved style; I2 in. turntable. Special semiautomatic brake; special regulator with automatic speed indicator and 14 in. Pleated Diaphragm. It is also provided with a record index book and storage chamber capable of (Also containing 72 records. made in Oak.)

The above prices

do not

apply to the

Irish

Free

State

The prices quoted in this Catalogue are strictly net, and subject to No accredited dealer no discount whatever. of the Gramophone Company, Ltd, His Master's is agthorised Voice" to sell any Instrument at prices other than those given herein.

PRICES OF INSTRUMENTSHORIZONTAL GRANDS. Mahogany, Electric £85 0 ... ... .... ... ... £63 Mahogany, Spring 0 . ... ... ... ... £51 Mahogany, Electric 0 ..... ... ... ... ... £29 Mahogany, Spring 0 ... ... ... ... ... £46 Oak, Electric 0 ... ... ... ... ... Oak, Spring £24 0 ... ... ... ... ... ... CABINET GRANDS. No. 210 Mahogany, Electric £100 0 ... ... ... ... ... £85 Oak, Electric Ne. 210 0 ... ... ... ... ... No. 200 Mahogany £75 0 ... ... ... ... ... Oafs No.200 £60 0 ... ... ... ... ... ... No. 180 Mahogany ... 139 0 ... ... ... ... ... .:. No.180 Oak 0 £34 ... ... ... ... ... ... No. 170 Mahogany ... £31 0 ... ... ... ... ... ... No. 170 Oak £26 0 ... ... ... ... ... No.160 Mahogany ... £24 0 ... ... ... ... ... ... No.160 Oak £19 0 ... ...TABLE... ... ... ... ... GRAND. No.125 Mahogany £17 0 ... ... ... ... ... ... No. 125 Oak £ 15 0 ... ... ... ... ... ... £13 No. 110 Mahogany... 0 ... ... ... ... ... ... Oak 0 No.110 all ... ... ... ... ... .. £10 No. 108 Mahogany ... 0 ... ... ... ... ... ... No. 108 Oak as 10 ... ... ... ... ... ... No. 107 Mahogany ... £7 0 ... ... ... ... ... ... No 107 Oak £6 0 ... ... ... ... ... ... No. 100 "' Portable," £6 10 covered ... ... ... ... HORNLESS MODELS. No.60 Mahogany £10 10 ... ... ... ... ... ... No.60 Oak £8 10 ... No.57 Oak £5 15 ... Model (White Enamel) No. 55 Nursery £3 10 ... SPECIAL HORN GRAND FOR USE IN SCHOOLS. No.27 (School Finish) £12 10 ... ... ... ... ... HORN MODELS. No. 25 Mahogany £9 0 ... ... ... ... ... ... No.25 Oak £8 10 ... ... ... ... ... ... No.22 Mahogany ... £7 0 ... .... ... ... ... ... No.20 Mahogany £5 10 ... METAL ... ... ... ... ... HORNS. 18 inch and 24 inch £1 10 ... ... ... ... ... ... WOODEN HORNS. 18 Inch, Oak or Mahogany £4 10 ... ... ... ... FILING ... CABINET. No. 3 Mahogany £20 0 ... ... ... ... ... ... £17 No. 3 Oak 0 ... GR.A..MOPH ...ONE ... TABL...ES. ... "' Oak or Mahogany £3 10 ... ... ... ... ... . ... The above prices de nat apply to the Irish Free State, for which special lists are issued. N No. o. No. No. No. No.

265 265 250 250 250 250

0 0 U 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 U 0 0 0 0 0 0 0 0 0

PRICES

of

"His Master 's Voice" NEW MODELS

109 0 109 M

... ... TABLE

511 511 511 511

0 M 0 M

(Spring) (Spring) (Elec.) (Elec.)

251 251 251 251

0 M 0 M

(Spring) (Spring) (Elec.) (Elec.)

... ... GRANDS

HORIZONTAL

GRANDS

45 50 70 75

0 0 0 0

0 0 0 0

30 35 52 57

0 0 0 0

0 0 0 0

WHY

THE

NEW

"His Master's Voice" Instrument is absolutely supreme F

OR over 25 years "His Master's Voice " has been the Indeed, the accepted standard of gramophone excellence. standard obtained had become so high that further advance seemed impossible until certain problems had been overcome. THESE PROBLEMS HAVE NOW BEEN SOLVED, AND THE NEW "HIS MASTER'S VOICE" INSTRUMENT EMBODIES ENTIRELY NEW DISCOVERIES RELATING TO SOUND AMPLIFICATION.

Turntable of the New Gramophone, showing the new design Tone Arm and Sound Box. It will be seen how comparatively slight is the external difference

Hitherto the reproduction of treble notes (high frequency vibrations) has been almost too prominent, while the bass register (low frequency vibrations) has been correspondingly weak, the result

being lack of balance. To adjust this balance and give a reproduction in which both bass and treble have their true relation, as in the actual performances, is the problem that has been dealt with so successfully by our Research Department. Externally, and in manipulation, is similar to the New Gramophone Voice " Instrument. The secret of the standard " His Master's is the design of the special the amazing realism of its reproduction The New tone chamber, taper arm and a new type of sound box. Gramophone not only gives equal prominence to all sections of the scale from the low bass to the high treble, but it also reproduces details of orchestration The tone is that were formerly unheard. richer, rounder, and more true to the original than has ever before been heard from a Gramophone. Surface noise is practically eliminated.In

quality and workmanship the New Gramophone upholds the high tradition of all products bearing " His Master's Voice " Trade Mark. It is " all-British," the entire work in connection with it being carried out at The Gramophone Company's factories at Hayes, Middlesex.You should take the earliest opportunity of hearing the New Gramophone, when you will agree that this great invention has to-day achieved the ideal of what a gramophone should be.

THE GRAMOPHONE COMPANY, LTD., LONDON, W. I