April 10, 2017 | Author: Naomi Potter | Category: N/A
1 Candy Consumption in America OCTOBER 2009 Experian and the marks used herein are service marks or registered trademark...
Candy Consumption in America
OCTOBER 2009
© Experian Information Solutions, Inc. 2009. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein may be the trademarks of their respective owners. No part of this copyrighted work may be reproduced, modified, or distributed in any form or manner without the prior written permission of Experian Information Solutions, Inc.
Trick-or-Treat With Halloween lurking around the corner, candy sales will surely rise. But before you purchase this year’s trick-or-treat supply, first read the report Experian Simmons put together regarding the candy consumption of American adults and children. The report will help you choose the candy to stock up on by identifying the brands kids like most. On the other hand, when you find out how many servings children eat in a typical month, you might just decide to forego the candy bars and give out apples instead.
© Experian Information Solutions, Inc. 2009. All rights reserved.
www.ExperianSimmons.com | 212.471.2850
Sweet Teeth Seventy-five percent of all U.S. Adults say they eat chocolate or hard candy. Adults who live under the same roof with children under the age of 18 are slightly more likely to eat candy than those who don’t live with kids (76 percent versus 74 percent). Likewise, adults living among children are more likely to eat 10 or more servings of candy per month than those living in childless households.
50%
50% 40%
55%
60%
0
1 to 2 No kids
3 to 4
9%
5 to 7
9%
9%
9%
0%
6%
2%2%
7%
10%
21%
20%
18%
30%
8 to 9
10+
Kids in household
Source: Experian Simmons National Consumer Study © Experian Information Solutions, Inc. 2009. All rights reserved.
www.ExperianSimmons.com | 212.471.2850
It’s For the Kids? Candy eating adults living amongst kids are more likely than those who don’t have kids in the household to eat most types of candy from fun-size to king-size. 130
Index 120
110
100
90
80 Fun-size Individual Individual Miniatures Multi-pack Packages packages king size regular packages of bars of loose bar size bar candy
No kids
Kids in household
Source: Experian Simmons National Consumer Study © Experian Information Solutions, Inc. 2009. All rights reserved.
www.ExperianSimmons.com | 212.471.2850
Other
Candy Consumption of 6 - 11 Year Olds Now we’ll analyze the candy consumption of American children and determine if there is a candy consumption correlation between children their parents. Data is from the Simmons Kids Study Spring 2009 Full Year.
© Experian Information Solutions, Inc. 2009. All rights reserved.
www.ExperianSimmons.com | 212.471.2850
Older Children Eat More Candy Is there anything more universally liked among kids than candy? Ninety-six percent of American children ages 6 to 11 say they eat chocolate or hard candy with little difference across age groups. Older kids, though, indulge more frequently than their younger friends. Specifically, kids ages 10 and 11 are 16 percent more likely than the average kid to say that they eat 6 or more servings of chocolate or hard candy per month. Young children ages 6 and 7 who are mostly reliant on their parents for their candy supply are the least likely to have 6 or more servings a month. 130
Index 120
110
100
90
80 0 servings
1-2 servings
6-7 Years old
3-5 servings
8-9 Years old
6+ servings
10-11 Years old
© Experian Information Solutions, Inc. 2009. All rights reserved.
www.ExperianSimmons.com | 212.471.2850
The Top 3 Brands The most liked brands differ greatly between the age groups. Top 3 brands 6-7 year olds liked best
Index
5th Avenue
102
M&M’s
101
Cadbury
101
Top 3 brands 8-9 year olds liked best
Index
Nutrageous
155
Skor
150
Riesen
129
Top 3 brands 10-11 year olds liked best
Index
Nestle Treasures
172
Nestle Toll House candy bars
169
Charleston Chew
168
© Experian Information Solutions, Inc. 2009. All rights reserved.
www.ExperianSimmons.com | 212.471.2850
Thank You!
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[email protected] or call 212.471.2850
© Experian Information Solutions, Inc. 2009. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein may be the trademarks of their respective owners. No part of this copyrighted work may be reproduced, modified, or distributed in any form or manner without the prior written permission of Experian Information Solutions, Inc.
