BT Wireless Broadband Useful Information Document September 2005

BT Wireless Broadband Useful Information Document September 2005 Contents 1

Wi-Fi is happening

2

BT Openzone UK and Ireland coverage: airports, hotels, railway stations, roadside services, BT Payphone kiosks, McDonald’s

3

New site wins

4

International roaming

5

Customer network access payment methods: vouchers, annual subscriptions and special promotions

6

Efficiency benefits of BT Openzone

7

Locating BT Openzone hotspots

8

BT Openzone Terminals

9

Enterprise Private Wireless LAN and Guest

10 Site Partner Research 11 Marketing initiatives

1 Wi-Fi is happening The Wireless Broadband Market Place • Home WLAN – research group Ovum forecasts that the number of networked homes world-wide will mushroom to 121 million by 2008 • In June BT launched ‘Fusion’ the world’s first converged fixed and mobile phone service with seamless handover. It uses Bluetooth technology to connect the BT Fusion handset to the broadband line. This hub also works as a wireless (Wi-Fi) router allowing customers to hook up PCs, games consoles and printers wirelessly around the home • Wireless devices most likely to be used by over two thirds by this sample are laptop PC’s (94%), mobile phones (84%) and PDA/Handheld computers (72%). (source: Reed Business Insight Research) • 83% of workers believe wireless and mobile working creates a competitive advantage; 93% believe it allows them to improve customer service (source: The Economist Intelligence Unit) • ‘E-mail, contact address book & calendar’ (86%) and ‘web access’ (67%) are the most frequently mentioned reasons for use of wireless technology. The most popular reasons for introducing wireless technology are ‘flexible/remote working’ (83%) and ‘increase staff productivity’ (63%). (source: Reed Business Insight Research)

• In the UK, business travelers waste up to 689,000 hours a month waiting in airports. 73% admitted the importance of being instantly contactable during working hours has increased over the past two years (source: David Lewis Consultancy research) • Corporate travelers take 280 million business trips each year. It is estimated that 80 percent use VPN technology (source: Gartner) • 87% of business travelers place high levels of importance on the availability of Wi-Fi Internet connection during their visit to a hotel. (source: Jupiter research) • Over three quarters of organisations claim they will invest more in wireless technology in the future (78%). (source: Reed Business Insight Research) • Over 14 million people will be working flexibly by 2013 (source: DTI) • The number of hotspots is set to increase to almost 120,000 by 2006 (source: Cisco) • 71% of European Enterprises plan to have wireless networks by 2007 (source: Datamonitor) • There will be 20 million users of public Wi-Fi services across Europe by 2006 (source: Gartner)

BT Openzone is growing Year on year growth (%) Voucher sales (volume)

443

Sessions

348

Minutes used

431

BT Openzone usage information: Monthly averages (Data from August 2005) Average minutes used per user per week

170

Average minutes per session

60

Average bytes per session

14MB

Average sessions per user

13

BT Openzone Useful Information September 2005

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2 BT Openzone UK and Ireland coverage • 7800+ sites live today in UK and Ireland, over 30,000 globally – see section 4 for global availability • 500+ hotels and 70 airports live today

• 19 UK mainline railway stations • Up to 67 BA lounges to be installed, 45 are live and a further 18 are pending an agreed solution

Airports Airports live

British Airways Lounges pending (to go live)

• Heathrow Terminal 1 International Departure Lounge

• Belfast City Airport

• Washington Dulles

• LAX

• Belfast International Airport

• Singapore

• Atlanta

• Glasgow

• Baltimore

• Stansted International Departure Lounge

• Cardiff International Airport

• Miami

• Montreal

• Johannesburg

• Dhaka

• Luton International Airport

• Cape Town

• Lusaka

• Mumbai

• Harare

• Dusseldorf

• Nairobi

• Gatwick North Terminal International Departure Lounge • Aberdeen Airport International Departure Lounge

• Rome BMI Lounges live

BAA Airports rollout plan • Extension to Heathrow Terminal 1 is now on hold as gates 4/5 are airline specific departure lounges

• Heathrow Terminal 4 is covered through Hilton Hotel connected to Terminal 4 via tunnel and through the 5 British Airways Terminal 4 Lounges

British Airways Lounges live • Heathrow T1 – International, First Class, Domestic, Arrivals Lounges • Heathrow T4 – Pavilion Gate 10 (First Class, Concord Room, Terraces) • Heathrow T4 – Pavilion Gate 1 (Upper and Lower Terraces) • Heathrow T4 – Arrivals • Gatwick North Terminal – First Class, Terraces (Levels 3 and 4)

• Heathrow Terminal 1 BMI International Diamond Club (gate 15)

• Heathrow Terminal 1 BMI Domestic Diamond Club (gate 6) • Belfast BMI International Business Class Lounge

• Heathrow Terminal 1 BMI Domestic Business Class (gate 6)

• Inverness • Hong Kong • Waterside • Newark • Philadelphia • Cologne • Kingston • Berlin • Seattle • Newcastle • Stuttgart • Milan Linate • Milan Malpensa

• Gatwick Arrivals Lounges (Le Meridien Hotel 7th floor)

• Budapest

• Manchester

• Aberdeen

• New York JFK – First Class, Terraces, Concorde Room

• Edinburgh

• Chicago – First Class and Terraces

• Heathrow Terminal 1 BMI International Business Class Lounge (gate 14)

• Bermuda • San Francisco

• Frankfurt • Dallas • Hamburg

• Athens

• Birmingham

• Jersey

• Geneva

• Bristol

BT Openzone Useful Information September 2005

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Hotels BT Openzone hotels and accommodation

The Cloud Hotels

• Hilton – 60+ • Ramada Jarvis – 50+

• InterContinental Group Holiday Inn Hotels – 2

• 309+ across the UK including Thistle hotels (not entire estate), Crown Inn, Holiday Inn, Crown hotels, etc

• Corus & Regal Hotels – 40+

• Harte & Garter Hotel (Windsor)

The Cloud Other Sites

• Rocco Forte – 3+

• Greswolde Hotel

• Coffee Republic (43 sites)

• London Underwriting Centre

• Golden Tulip Hotels – 3+

• Folio Hotels Group – 4

• Royal Festival Hall

• The British Library

• Hastings Group – 6+

• Chelsea Cloisters

• Forestdale Hotels – 8

Railway stations Network Rail • Birmingham New Street – main concourse, platform bridge and catering • Edinburgh Waverley – main concourse and catering including Costa Coffee seating • Gatwick Airport Station – upper concourse of the station • Glasgow Central – main concourse and catering • London Bridge – main concourse and catering • London Cannon Street – main concourse and parts of lower concourse, including Starbucks • London Charing Cross – main concourse and catering and near platforms • London Euston – main concourse and catering • London Fenchurch Street – upper concourse and near platforms

Anglia Rail • London Liverpool Street – main concourse and catering • London Paddington – the Lawn area and the concourse outside as far as the near platforms • London Victoria – concourse and catering around the WH Smith building, including Costa Coffee and Reef Bar

• Ipswich Station – Lemon Tree Café and Platform 2 (main building length), Platform 3 Waiting Room and surrounding areas and Platform 3 Conference Room

• Norwich Station – Café Bonaparte seating areas, inside and outside and First Class Waiting Room. The hotspots also give reasonable coverage of the half of all Platforms nearest to the terminal end

• London Waterloo – concourse and catering (not the Eurostar end), including Costa Coffee and Reef Bar • Leeds City – main concourse and catering, Wellington Quarter and catering, mainline platform near concourse • Liverpool Lime Street – main concourse and catering • Manchester Piccadilly – main concourse and catering

• London Kings Cross – main concourse and near platforms

Motorway service stations and hotels • Welcome Break and Travel Lodges – 45+ • Road Chef and Travel Inns – 26+

• Texaco – 289 (via T-Mobile UK roaming agreement)

BT Openzone Useful Information September 2005

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BT Payphone kiosks

Wireless Broadband Alliance

These installations offer radius coverage of approximately 50-100 metres. This enables BT Openzone to be accessed from a number public areas where people can ‘work on the pause’ from public seating areas, cafes and restaurants (e.g. Covent Garden, Finsbury Pavement, Oxford Street, Charing Cross, Public library in Islington, etc).

As a founding member of the global Wireless Broadband Alliance (WBA), BT Openzone’s priority is to deliver roaming interconnections with the other WBA members.

The BT Openzone hotspot installations within BT Payphone kiosks tactically enable wireless internet access to reach nearby venues, such as coffee shop chains and as well as independent cafes, restaurants and bars.

This means we can provide a more consistent user experience for BT Openzone users when they are roaming in WBA partner countries. In most cases this experience is initially based on the universal access method via web log on. We are already working with the WBA members to move toward supporting client based roaming. Currently BT Mobile Office customers will need to use the web based access method whilst roaming.

Cafes and restaurants • McDonalds sites – 538 (mix made up of flagship, full service and drive through stores)

• Coffee republic – 40 (via The Cloud UK roaming agreement)

• Starbucks – 270 (via T-Mobile UK roaming agreement)

Sporting venues

Operator

Main Country Covererd

Charge per minute

Telia

Sweden

20p

Sonera

Finland

20p

T-Mobile

US

6p

Telstra

Australia

9.6p

Starhub

Singapore

5.4p

• Twickenham Stadium

• Irish Football Association

Maxis

Malaysia

4p

• Queen’s Tennis Club

• Bracknell Sports & Leisure Centre

Telecom Italia

Italy

3.3p

T-Mobile Germany

Germany

9.1p

T-Mobile Netherlands

Netherlands

6.8p

T-Mobile Czech

Czech Republic

4.5p

T-Mobile Austria

Austria

9.1p

NTT

Japan

5p

3 New Site Wins

Orange France

France

6.5p*

BT Openzone are delighted to announce the following new site wins:

Swisscom Mobile Switzerland

14.2p

• Folio Hotels

• Stratford unplugged

Portugal Telecom Portugal

5.5p

• Luton Airport, Cardiff International Airport, Belfast International Airport

• Price Waterhouse Coopers

Conference centres • National Motorcyle Museum

• Excel • Vinopolis

• Initial Style Conferencing Centres – 23+

• 6 payphones enabled by Glasgow council

• Forestdale Hotels

Note: please advise customers that T-Mobile UK sites are now charged at standard subscription rates, and that international roaming calls are now charged at the incremental rates shown.

• Greswolde Hotel

* Promotional rate until 30 November 2005

• MLS (Business Centre)

• Holiday Inn Heathrow and Kensington Forum

4 International Roaming Anyone with a BT Openzone subscription can use international roaming. Subscribers are automatically given roaming access unless a request to disable this is made at point of provisioning. Customers can also register for the service by contacting BT Openzone Customer Services on 0870 240 5745 – please note that calls to this number originating outside of the UK will be charged at the international call rates advertised by your telephone service supplier. Note: roaming charges will be shown as a separate line item on the monthly bill and broken down by User ID. BT Openzone Useful Information September 2005

BT Openzone subscribers have access to over 30,000 hotspots globally.

Telia Homerun Telia has over 748 sites which are available at selected locations throughout the Nordic countries – including airports, hotels, motorway service stations, cafes and conference centres, etc and SAS departure lounges in Paris, Belgium, US and Thailand. For current site listing go to www.telia.se/homerun

Sonera Homerun Sonera has over 256 sites available in selected locations throughout Finland including airports, hotels and restaurants, etc. For current site listing go to www.sonera.com/homerun

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5 Customer network access payment methods Vouchers, annual subscriptions and special promotions

Vouchers – infrequent usage available in convenient chunks BT Openzone Choice (top-up account)

1 hour voucher – electronic from our landing page only, no paper vouchers

24 hour voucher – 1-day’s unlimited use – electronic and paper available

30 day voucher – electronic and paper available

You pay

£6 / £10 / £40 (inc VAT) upfront and top-up options

£6 (inc VAT)

£10 (inc VAT)

£40 (inc VAT)

You get

Enables you to mix and match 1 hour/1 day/30 days according to top-up options

60 minutes within 24 hours from first log in

Unlimited minutes within 24 hours from first log in

4,000 minutes within 30 days from first log in

How you pay

Create an account, then use debit or credit card or BT click&buy to top up as desired

International credit cards accepted

International credit cards accepted

International credit cards accepted

Upfront purchase

Upfront purchase

Upfront purchase

How you are billed

Subscriptions BT Openzone 250 minute subscription

BT Openzone 4,000 minute subscription

Price for first 3 months

£5 per month for 250 minutes plus 20p per minute overage

£15 per month for 4,000 minutes plus 10p per minute overage to a maximum overage of £60

Price from 4th month

£10 per month plus 20p per minute overage

£25 per month plus 20p per minute overage to a maximum coverage of £60 from first log in

Availability

Any new BT Openzone Customer – or previous Per Minute or Pre-pay customer

Any new BT Openzone Customer – or previous Per Minute or Pre-pay customer

Specia l Offer

(1st Se ptembe r – Nov ember Custom 30th 2 e rs who 005) 250 min s ig n up for t ute sub h e s c r iption w £5 per ill pay o month for 3 m nly those w onths, ho sele and subscrip ct the 4 ,000 m tion wil inute l pay on ly £15 per mo for 3 m nth onths.

Terms & Conditions • Customers can cancel anytime within the first 3 months without paying a full 3 months subscription. However, customers who do not advise that they want to cancel, will automatically be charged the full subscription price from the 4th month for a further 9 month period. • International roaming is provided as standard on all subscriptions unless customers advise that they don’t want it.

Standard Subscriptions

Option 2

All 12-month minimum term and subject to Terms & Conditions

BT Openzone Subscription (250 minutes), for regular light usage (between 2 and 5 hours per month)

Available to purchase online at www.btopenzone.com for payment by credit card (including international credit card and by direct debit). Contact your BT Account Manager for more details.

• Monthly charge £10 per month (ex VAT)

Option 1

Option 3

BT Openzone Subscription (4,000 minutes), for regular, ongoing usage (more than 5 hours per month)

BT Openzone per Minute for occasional, ongoing usage (less than 2 hours per month)

• Monthly charge £25 per month (ex VAT)

• Cost: 20p per minute (ex VAT)

• 4000 minutes: 10p per additional minute capped at maximum of £60 (ex VAT) a month for additional minutes

• Unlimited minutes

• Billing by BT Openzone: monthly statement for non-credit card payments

BT Openzone Useful Information September 2005

• 250 minutes: 20p per additional minute • Billing by BT Openzone: monthly statement for non-credit card payments

• Payment methods: charges in arrears • Billing by BT Openzone: monthly statement for non-credit card payments

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Option 4 BT Openzone Corporate Plan, for multiple, ongoing users • Is the ideal solution for businesses seeking flexibility and to deploy a Corporate Mobility strategy Key features • Multi-user subscription (minimum 20 users) • No per user charge • Corporate usage aggregated across all Plan Users • Entry point of 18p down to 7p pence per minute (ex VAT) for lowest level of minutes Key benefits • Provides centrally managed multiple accounts

BT Openzone Subscription for BT customers – consumer • £5 for 500 minutes per month then 10p per minute • Available to new and existing Broadband from BT (BT Broadband, BT Yahoo! Broadband), BT Mobile or BT home networking customers only • Contact your BT Openzone Account Manager for more details • One per line only.

BT Openzone Subscription for BT customers – business • £5 for 500 minutes per month then 10p per minute

• Generates savings over standard per minute tariff • No need to estimate usage upfront • No entry cost

• Available to new and existing BT Business Broadband customers only

• Discounts applied on all Plan usage

• Contact your BT Openzone Account Manager for more details

• Supports adoption of Corporate Mobility strategy

• One per line only.

• Flexible and scalable, especially for very large volumes of users

Special subscription promotions

• Single bill for all BT Openzone users • Ability to buy other subscription tariffs on same corporate account to be shown on same bill Usage range per month

Per minute rate on all usage

Price if fully utilised

Equivalent discount against per minute on all minutes

1 – 1,000

18p

£180

10%

1001 – 2,000

15p

£300

25%

2,001 – 5,000

10p

£500

50%

5,001 – 10,000

8p

£800

60%

10,001 – 50,000

7.5p

£3750

62%

50,001– 100,000

7.25p

£7250

63%

100,001 +

7p

N/A

65%

Terms & Conditions • Subscription accounts are provided to a company with no individual per user subscription charge • Any volume of users, from a minimum of 20 • Appropriate discount will be applied to level of usage each month • Provisioning will take up to 10 working days for new sales • Any additional users may be added or existing accounts removed at any time, through the account manager, sales specialist or sales desk, and a signed AX. Provisioning for additional users will take up to 10 working days • Roaming minutes will be charged separately to Plan minutes – price on application • Roaming will be provided on all accounts unless requested to be switched off • All usage minutes and roaming minutes will be billed in arrears • All users must provide email addresses for marketing purposes

Option 5 Bundle proposition tariffs for existing BT Customers

Customers should check www.btopenzone.com/offers for current promotions and contact their BT Account Manager for more details. BT Datazone GPRS/3G/WiFi Combination Tariff from BT Mobile Overview of BT Datazone BT Datazone is a combination tariff that will be sold by BT Mobile. It provides a customer with GPRS, 3G and WiFi access in a single product purchase. The GPRS and 3G components are provided by BT Mobile, while the WiFi component is provided by BT Openzone. The product will not be directly managed or sold within the BT Openzone portfolio of products. The primary customer relationship is with BT Mobile, and the BT Mobile service desk should be the primary contact point for customers. BT Datazone will be sold by the existing BT Mobile sales channels in Major Business and BT Business. Pricing £49 per month per customer for the combination 3G, GPRS & WiFi tariff • BT Mobile: Additional 3G and GPRS usage above the 75MB inclusive bundle is charged at £1 per MB (ex VAT) • BT Openzone: Bundle of 4,000 minutes is refreshed each month on the anniversary of provision. Unused minutes cannot be carried forward into the next month. • BT Openzone: Additional minutes (above the 4,000 minutes inclusive bundle) are charged at 10p per minute (ex VAT) to a maximum charge of £60 per month (ex VAT) BT Openzone: International roaming rates are published at http://www.btopenzone.com

This package is a special price worth £5 a month and 500 free minutes compared with the entry level subscription of BT Openzone 250 (£10 per month for 250 minutes) Contact your BT Account Manager for more details. BT Openzone Useful Information September 2005

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6 Efficiency benefits of BT Openzone

8 BT Openzone Terminals

Cost of accessing corporate email (based on 15MB)

BT Openzone Terminals are an off-the-shelf solution, ready to install in Openzone-equipped premises to provide your visitors with convenient, high-speed Internet and email access.

The following cost comparison is based on a typical download of 15 megabytes of data. Access method

Time

Cost

Saving via BT Openzone

Hotel phone (local call)

50 – 70 mins (40Kbps)

£9.00 – £14.00

95 – 98%

Hotel phone using 0800 number

50 – 70 mins (40Kbps)

£5.00 – £7.00 including rental and airtime paid by enterprise

90 – 97%

Opportunities • Existing customer base: Extend Wi-Fi Internet and email access to users who don’t have laptops/PDAs to hand • New customers: Offering terminals as part of a total Wi-Fi solution potentially enhances business models and augments revenues through increased usage and voucher sales • Events

GPRS

100 – 150 mins (20Kbps)

£15.00 – £40.00 (subject to tariff)

98 – 99%

BT Openzone – public WLAN

3 – 10 mins (500Kbps)

13p to 67p (subject to tariff)

N/A

• Other customers: Customers wishing to source their terminals independently from a third party and connect using the Openzone service User Proposition The terminals will enable users to access their emails or the internet when visiting a hotspot – without the need for a laptop, PDA or other mobile device.

7 Locating BT Openzone hotspots FREE DOWNLOAD BT Openzone Access Manager

Users will be able to access the Openzone service using their existing Openzone subscriptions or by purchasing vouchers from the site where the terminal is located (if applicable). Users will also be able to:

• Available free of charge to BT Openzone Subscription services

• Pay bills

• Easier, faster log-in at any hotspot worldwide

• Shop

• Easy hotspot search using a directory on your PC – with automatic updates when you connect

• Top up or purchase Openzone evouchers

• No need to configure your Wi-Fi settings to find different Service Set Identifiers (SSIDs) • Monitor your usage in minutes used

There are two models of terminals available – ‘Robust’ which is hardwearing and ‘Elegance’ which is sleek and blends in with its surroundings. For more information, contact your BT Account Manager.

To find the nearest BT Openzone site: • Search online at www.btopenzone.com/find, www.118500.co.uk or www.why-not-here.co.uk • Call BT Directory Enquiries on 118 500 or the BT Openzone Help Desk on 0870 240 5745 • Send an SMS to 81041 with location (STREET,TOWN; or TOWN:COUNTY; or enter the postcode) • Download an excel spreadsheet or PDF showing all current hotspot locations from www.btopenzone.com/find • Use the hotspot directory incorporated into the BT Mobile Office Client or BT Openzone Access Manager (available to Subscription customers)

BT Openzone Useful Information September 2005

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9 Enterprise Private Wireless LAN and Guest Enterprise Private Wireless LAN: BT Wireless LAN can provide many benefits to customers by providing flexible wireless data and voice solutions. BT Wireless LAN extend customers infrastructure providing benefits such as flexibility and convenience as well as cost savings while delivered taking into account customers security policies. BT can offer scalable, cost-effective and modular Wireless LAN solutions to meet customers requirements. 3 main solutions are available:

WLAN Product

WLAN Proposition

Secure WLAN Proposition

Typical Customer

Basic/Cost conscious

Service conscious

Service and security conscious

Components

CPE, Break/Fix maintenance and basic installation options

As WLAN CPE plus additional service management options and end to end solution integrity

As WLAN proposition plus end to end security assessment and secure solution implementation with appropriate accreditation

Security Options

Limited (in-built WEP for example)

Limited (in-built WEP for example)

High levels of security available including WPA and CESG approval

Design ownership /integrity

Customer or Sales

Convergent Solutions

Convergent Solutions

CS Sales support level provided

Basic

Dependent on complexity

Dependent on complexity

Customised integration

No

Yes

Yes

Specific packages have been developed and tailored to sector specific requirements. These packages cover entrylevel through to bespoke requirements. A growing number of applications can also be provided to complement the wireless offer: • BT Guest Openzone – enables customers to purchase public wireless access alongside their private installation, either as a combined proposition from BT, or as an addition to their existing wireless network. BT Guest Openzone allows businesses to provide their visitors Wireless access at their premises. Corporate and visitor traffic is separated from each other addressing security concerns and takes away the hassle of Corporate IT departments to manage service/helpdesk/provisioning for their visitors. • BT Vocera – is a real-time, mobile, hands-free, voice and text communication over Wireless LAN. This easy-to-use system is ideal for hospitals, retail stores, and other inbuilding environments where mobile workers need to stay in contact to perform their jobs. • Hand Held Terminals (Intermec, Symbol etc.) provided with BT’s managed wrap for a variety of applications in manufacturing, retail…

Wireless LAN Events: Events organised by Directorates where Wireless LAN/Guest/OZ will be presented: Government: • BT Government Information Exchange Events: – 20th September, Edinburgh, Showcase – 21st September, Cardiff, Data Centre – 5th October, London, BT Tower – 11th October, Birmingham, Brindley Place – 13th October, Manchester, Grand Island • IPN Learning Day – 15th September in Edinburgh • Influence the Influencer Event – Consultants 27th September at Guy’s and St Thomas’ Hospital CMM: • Customer road shows 20th September in Manchester; 27th September in Edinburgh; 5th October at BT Centre; 12th October at Birmingham Trinity Park C&B: • Empowered Retail Event: 8th September (N.Walker) • Showcase launch for Passenger Transport (Martlesham): October • Smart Building Event: 9th November • Flexible Working Customer Events: October • Cisco high impact fortnight: early October

BT Openzone Useful Information September 2005

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10 Site Partner Research In June, 100 hotspot site managers were contacted by telephone to find out about their views on the quality of field marketing support, BT Openzone service and their perceived value of BT Openzone to their business. All responses were confidential and results have been well received. Highlights included: Staying ahead of the competition: 80% say BT Openzone gives their customers another good reason to come to their business instead of a competitor Increased customer spend: 65% say their customers spend more time in their business as a result of having BT Openzone Supporting customer’s core business: 34% of site partners say that they sell more of their business’ core products and services Better customer service: 54% say that BT Openzone adds value to their business and 60% say they are able to offer their customers a more complete service

11 Marketing Initiatives Why not here? Campaign BT and Intel have underlined their commitment to wireless technology by launching a dedicated marketing campaign to educate and drive usage of BT Openzone and Intel® Centrino™ mobile technology. The ‘Why not here?’ campaign is planned to run until the end of December 2005 and will range from a presence at events to online promotions and high street marketing. The main objective of the campaign is to raise awareness of wireless working to business travellers and educate them about the benefits of BT Openzone and Intel Centrino mobile technology.

Online Marketing BT Openzone partner extranet A secure portal accessible via ‘Partner zone’ on the public web site (www.btopenzone.com), this has been developed as a central repository for partner news and relevant sales, marketing and event resources. It’s designed to provide added value to all partners. Following a trial period to garner feedback, we’ve now refined content and functionality (including the ability to order BT Openzone in-a-Box and hire event kits) and will be communicating with partners via BT Account Managers and/or BT Openzone partner newsletters to let them know how to register for access. Hotspot site redesign Work to improve the BT Openzone hotspot site interface continues. We’ll be making it easier for all our customers to log in and get going with BT Openzone. This will include the addition of a drop-down list for customers to select their service operator. The refreshed hotspot site will be designed using the latest BT brand guidelines – ensuring it looks part of the BT ‘family’ and reassuring customers with the BT brand values. All content will also be updated, ensuring the latest available information is communicated. This redesign applies to the different versions seen at BT Openzone native hotspot sites, as well as The Cloud hotspots, BA Lounge hotspots and when using BT Openzone in the Republic of Ireland. Implementation will now occur in Quarter 3.

Elements of the campaign will include: • Airport promotions for business travellers taking place in Heathrow (Terminal 1), Stanstead, Gatwick (North Terminal) and Luton Airports from the 12th of September • Wales Rally 15th-19th September • Trade shows such as World Travel Market 14th-17th November For a full list of events visit http://www.btopenzone.com/news/calendar.jsp

BT Openzone Useful Information September 2005

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